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Yesterday I just spent the morning with my GID Academy members planning out their next 90 days. Big, hairy, audacious goals help us play as large as we like to go, but big goals can also be incredible overwhelming.

You either spend your days getting busy – but that often leads you to being busy for the sake of being busy. And you don’t get working on the stuff that’s going to give you the traction you need to get the results you want.

Or you spend the day skulking under your duvet, afraid to start anything because well … frankly, you’ve no idea where or what to begin with.

This is why having a 90 Day Plan makes all the difference.

90 days are chunk-able enough time periods to be able to work out your specific tactics.

What did we learn yesterday as a group?

1) Having one goal for your 90 Day Plan means you have more chance of getting 100% success and getting something done that will grow your business … rather than having 4 or 5 goals to spread yourself thinly enough so that you’d probably only get 50-80% done of each goal and not getting it anything completed.

Manage too many projects and you won’t complete anything. Focus solely on one thing and boy, do you increase your chances of getting where you want to go!

2) A first step is not “filling my next workshop” … it’s “calling the list of people who have already expressed an interest in my next confirmed date”.

If your first step is too big, it makes it tougher to laser-focus your efforts and see results quicker. A first step is just that; one action that you can take in the next day in one small chunk of time.

If it takes longer than 2 or 3 hours, then there’s every chance you need to chunk it down in to a more actionable and specific action.

3) Know what success looks like … if you are clear on what outcome you are after, it helps you a) push a little harder when things get a little tougher (and they will at some point – guaranteed!) and b) review and measure at the end of the 90 days to work out what needs doing more of and what needs less.

If you know you want 10 people on your next workshop and only 5 have confirmed the week before the event, then there’s every chance you will hustle that little bit more in getting your target rather than letting yourself off the hook with “Ah well, I’m really happy with 5.”

This not an exercise in beating yourself up if you don’t meet the target you’ve set yourself, but if you’ve set yourself achievable success factors, accepting mediocracy because you can’t face upping the hustle factor is well … bleugh.

If you don’t stretch yourself, no one else is going to!

It takes commitment

As you can imagine it takes real commitment to take enough time out of your busy week to work out what your next 90 Day Plan looks like.

Yesterday’s session started at 9.30am and we went straight through until mid-day. And everyone has some “homework” to send me before the end of the week.

Taking the whole morning out was a lot to ask! But I was really impressed that all but 1 member turn up despite having families & busy businesses to run; one mum had her mum-in-law look after her daughter as school was not back yet and another took a whole morning out of her busy clinic when she could have been seeing 4 or 5 paying clients.

The one person missing was only so because she was travelling overseas for work (and she’s catching the replay later this week).

It takes incredible insight in to realising time OUT of your business to work ON your business can reap massive rewards and that’s why I wanted to share the 3 simple lessons from yesterday’s 90 Day Planning session.

Even though you weren’t there, you can still apply these to your business today.

If you wished you had been there, then you can join me for my next Marketing Mastermind Day where I will help you come up with a specific 90 Day Plan for your business, too.

Click here for more info if you are interested in finding out more.

(WARNING: this is NOT a training day – only click through if you want to spend the day working ON your business!)

GID 90 day marketing mastermind

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