Who is Karen Skidmore?
Hi, I’m Karen Skidmore and I’m one of the UK’s most sought after business coaches and mentors. I specialise in freedom based business models and creating marketing systems that allow leads to easily and simply flow in to your business.
I’ve created a business model for myself that brings in only the very best clients for me to work with during term times only. And this is my idea of freedom.
If you can’t have freedom when you are your own boss, what’s the point of it all … right?
I decided that, as I had taken the plunge to jump off the corporate ladder back in 2004 to spend more of my time to be “Mum” as my children started school, there was no point working all day and all night if I couldn’t create the time to enjoy life.
There’s nothing fun about working ridiculous hours only to end up creating a hobby business that gives you just enough income to sneak under the inland revenue threshold, is there?!
And as I was after creating a decent income, if I had no time to enjoy the fruits of my labour, I knew I was in danger of getting burnt out. And no one wants to get ill when they have a business to run!
I left corporate life in 2004, when I originally begun my entrepreneurial journey as a life coach. Yup .. hard to believe if you’ve ever met me. However, after just a few months, this journey almost ended as quickly as it begun. Selling myself by the hour as a women’s confidence coach didn’t really take off!
Instead of begging for my old job back, I began to discover what it really meant to be a business owner. My journey (fortunately!) took a whole different path.
After several years of running my hugely successful “Women’s Enterprise Programme”, with European Social Funds awarded from University of Surrey and recognised as a business support advisor by Business Link, I began to teach email marketing and blogging courses.
Social media naturally followed and in 2010, I launched The Web Tech Club which became the go-to resource for small business owners looking to find out how to use web based marketing tools. I wrote and published my book “Shiny Shiny: How to Stop Being a Social Media Magpie”.
After working hard (far too hard at times!) for much of my first 10 years in business, I realised that as I became one of those proverbial “woman-of-a-certain-age”, I needed to change the way I worked and made some serious changes to my business model; simplifying many of my marketing strategies and closing down several of my products (my hugely successful membership site, The Web Tech Club being one of them).,
Today, I focus my time and energy working with clients on my 2 core programmes: The GID School for start ups and business owners looking to get new clients fast and The Academy for experts growing their business, wanting to leverage their time and create a True Profit business model.
In my “spare time”, I’m also married with two teenage children and a dog to keep to keep me company when I work from home.
What you get when you work with Karen
Database Growth & Segmentation
Developing your biggest asset – your mailing list – taking you step-by-step to developing your email marketing, opt-in reports and autoresponder campaigns
Profitable ProductsHow to create products such as e-books, teleseminars, webinars, membership sites, workshops and group programmes so that you are not restricted to just selling your time by the hour.
Selling Yourself At The Right PriceHow to sell yourself effectively, both on an individual basis as well up on the stage presenting at events and conferences, and price yourself at the level that you deserve to be paid
De-Mystifying The Tech
Getting to grips with social media and integrating it in to your current marketing activities, as well as understanding which web marketing tools to use (and which ones you can ignore!)
Creating a clear and focused marketing strategy for your business and how to clearly identify your target client
Clarity & Focus
Developing a clear business vision and road-mapping your next 12-24 months to make it easier to know which projects to work on next
Coming up with simple daily & weekly action lists so you know what you should be focusing on to grow your business.
How To Hire, Out Source & Build Your Team
How to delegate and make sure you are building a team around you so you can focus your energies on what you are good at … and not the time-sucking admin
Who’s in Karen’s team?
PA to Karen Skidmore
Alexia is the ying to Karen’s yang. If you need an appointment made or re-scheduled, need login details for your course or help with your payments, Alexia is there for you. But like all graceful swans, beneath the water Alexia does so much more in keeping a watchful eye on the detail, organising events and being Karen’s right hand woman.
Marketing Assistance to Karen Skidmore
Sarah’s aim is to free up as much of Karen’s valuable time as possible by looking after her marketing. In doing so, Karen can dedicate more time to supporting and coaching her clients while Sarah works behind the scenes looking after the technical aspects of Karenskidmore.com.
I had a lack of system before I came to you. I’d been working on various areas of promoting my business but it was all very scattered and none of my activities was really moving the needle. Working with you has given me a new approach to marketing my business in ways I just wouldn’t have thought of.
You really know your stuff and you’ve got an ability to laser in and identify precisely what needs to be done. You peel away all the stuff that we don’t need to worry about to instead focus on a targeted plan.Cory Cook
Karen was recommended to me and I can see why. She helped me make sense of the marketing jungle, stop dithering and crack on in a structured way.
Karen's learning programs are packed with content, and her style of delivery makes it easy to learn, ask questions and engage. Karen is First Class!Deborah Bifulco