The True Profit Business Podcast: Series 1 Episode 5
Lean In Lean Back Energy Shifts of Business
Lean In was a phrase originally coined by Sheryl Sanberg in her eponymous book. The book taught women to take personal responsibility of stepping up and being heard to rebalance diversity in the workplace. However, as Karen discovered over recent years, Leaning In can lead to burning out and exhaustion.
Lean In is a push energy, helping you focus and take action. It’s an important energy needed within business growth for solving here-and-now problems, making decisions and confidently moving forward with plans. But, like most things in life, we need polarity to realise our potential; we need to swing back the other way and harness the Lean Back energy to help expand strategic thinking, visioning, reviewing and connection with intuition.
Welcome to True Profit Business, the podcast that dives into what it really takes to create a purposeful, playful and profitable business. Following on from Episode 2, The doing and being of business, this episode takes you through these two energies, Lean In and Lean Back, and gives you a kinaesthetic and practical way of helping you understand how to harness both the doingness and beingness.
After you’ve listened, we’d recommend you run through the exercises that Karen gives you in Chapter 4 and shows you how to harness both the Lean In and Lean Back energies within your working week.
The True Profit Business Podcast: Series 1 Episode 4
True Profit Growth Flow: The ‘Sell Then Create’ launch strategy
Business success is often defined by following metrics such as ’10X growth’, ‘7-figure business’ or ‘increasing sales by 20% next quarter’. However, if you have been running your own business for a while, you will absolutely know that growth rarely shows up a steady and consistent straight-line upwards.
Business growth is a flow; an up and down, a roundabout and back again. It is a rhythmical and cyclical process that is often governed by external factors, what’s happening in our personal lives, our hormone fluctuations and even the moon cycle and the seasons.
Welcome to True Profit Business, the podcast that dives into what it really takes to create a purposeful, playful and profitable business. In this episode, Karen Skidmore takes you through the True Profit Growth Flow and dives into the Sell Then Create process.
Sell Then Create is the same strategy that Karen has used for the past 15+ years in her own business and although some people can find it quite stressful if they tend to be perfectionists (or control freaks LOL), it is one of the most effective ways of taking a new product, course, programme or service offering to market. It can save you thousands of pounds in marketing mistakes and hours of wasted copywriting and branding.
You can see the Growth Flow model in detail on Page 87 of Karen’s book, True Profit Business and read the full story of how she launched her GID School of Marketing and took it through the True Profit Growth Flow over the following three years in Chapter 4.
The True Profit Business Podcast: Series 1 Episode 3
The True Profit Growth Pillars
Is all your focus on sales and marketing?
There’s no doubt you need to be thinking and taking action on your marketing plans and sales, but too many business owners only focus on where their next clients are coming from. All their time and attention is on marketing, product creation, launches and selling.
When you do this, you often find that you have designed and created an incredible penthouse business through big product launches and high ticket sale events. But when you’ve decided to grow and scale-up and tried to do your product launches again and again and again, you suffer from launch fatigue and often feel burnt out. When this happens, it’s because you’ve not paid enough attention to the 10 or 20 floors below to hold up your penthouse business; the infrastructure, systems, processes and people to support your growth.
Welcome to True Profit Business, the podcast that dives into what it really takes to create a purposeful, playful and profitable business. In this episode, Karen Skidmore takes you through the five True Profit Growth Pillars; Purpose, Planning, Power, Process and People.
In Karen’s book, True Profit Business, you can more detail of how each of these pillars in Chapter 3, as well as range of practical exercises that will help you review, reflect and plan what action to take to start building these pillars in your business.
But before you go off and do these exercises, listen in to this overview of how they all work together.
The True Profit Business Podcast: Series 1 Episode 2
The doing and being of business
Do you run on adrenalin or realise that you have taken on too many responsibilities to effectively keep up with all the stuff that needs doing in your business each week? Then perhaps you are a Dominate Do-er.
Or perhaps you find yourself procrastinating or find it hard to take risks and are even fearful of becoming visible and getting yourself ‘out there’? Then maybe you are a Dominate Be-er.
Welcome to True Profit Business, the podcast that dives into what it really takes to create a purposeful, playful and profitable business. In this episode, Karen Skidmore discusses these two polarities; the doing and being of business.
Our energy and the way we react, respond and move about our day-to-day lives come from two places; our doing energy and our being energy. These polarities show up in our left and right brains, the sun and moon, yin and yang, and in our heads and hearts.
The focus of most business teaching and training is very doing; marketing metrics, profit and loss accounts, digital dashboards and social algorithms. Success is often defined by numbers and taking action is always celebrated. Yes, there’s no doubt that we need to do and take action on our intentions, but too much doing energy often leads to burn out.
During this episode, Karen takes you through the profiles of Dominant Do-ers and Dominate Be-ers, she tells her story of how she allowed the Dominate Do-er in her took her to the extreme and explains how you need to find a way of using both powers to enable you to play your biggest game.
One is not better than the other. You need to access both to fulfil your potential and grow.
The True Profit Business Podcast: Series 1 Episode 1
What does playing bigger mean to you?
Welcome to the very first episode of True Profit Business, the podcast that dives into what it really takes to create a purposeful, playful and profitable business.
In this episode, Karen Skidmore kicks off this first series by diving into the topic of playing big and how big your big needs to be when it comes to your business growth.
It’s easy to get stuck on the marketing conveyor belt, focusing your time and energy on launching new products, building more marketing funnels and keeping up with your content sharing on social media. But what’s it all for? Where are you really headed?
Listen in as Karen highlights the dangers of following the Pied Piper marketing gurus and other people’s interpretations of success, helps you reflect on what you really want out of your business growth and then sets the scene for the upcoming episodes that will not only give you a practical road map to follow but also teach you how to connect and trust your intuition and gut when making decisions for your future business growth.
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