Purposeful, Playful & Profitable Business
Welcome to my blog
Red, hot convertible or roomy SUV?
Take a trip to a city and what would your vehicle of choice be? I would love to hire a red hot, convertible; roof down on a sunny October day and seat warmers turned up to max so I wouldn’t have to wear a coat. But a car like that is wasted in...
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When fatigue and burnout is hurting your business
Our start-up culture here in the UK and the US celebrates hustle-and-grind and hard work, and yet sells us the passive income dream and laptop freedom lifestyle. This social pressure to achieve, crush it and chase the 6 or 7 figure business formulas, has resulted in...
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List building and how to stop falling into Alice’s rabbit hole 🐰🐾
List Building; a topic that I know you realise is important for your marketing but often a topic that is overcomplicated and focused on tactics, rather than strategy. So today, I want to give you 3 key questions to answer which will help you find answers to your...
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The Yes Paradox
Let's talk about the words YES and NO. Does saying YES really lead you to the right opportunities? Or does it lead you to the world of insanity? YES and NO. Such definite answers. Great words for making decisions. And yet say YES more often than you've got time for,...
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When bootstrapping hurts your business
How can you ensure your marketing reflects the value of what it is you're selling? Marketing costs. There’s no denying it. Hard cash, your time, resources - whatever way you look at it, it costs to market your business. So I get that the popular questions I get asked...
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Following up and the rule of 3
The art of following up. Why it’s critical to follow up, why you don’t follow up and how you can follow up simply and easily without an overcomplicated online funnel that drives you nuts in trying to set the whole thing up. Following up leads and prospects is critical...
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VAT registration and the implications on your business if you’re not
Today I want to bring up the question of VAT registration and the implications on your business if you’re not. If you’re already registered for VAT, congratulations. But if you haven’t and you’re not even sure whether you should be even thinking about this, then this...
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The space between your pendulum swings
How to create the space that allows you to reflect, review and connect with your bigger vision and be able to grow your business. Today I want to draw your attention to the spaces between your pendulum swings. The space between where you push forward and you pull...
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Don’t squeeze me too hard
What do you do when you have a new idea? Not just any idea but the kind of idea that catches you off guard ... gives you that flash of inspiration. You feel exhilarated and your eyes shine brightly with opportunity. What happens when you start to think about getting...
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How our fears can be our greatest strengths
After a quite incredible weekend at the One Woman Conference, I've been reflecting on our individual impact to make a difference. When you are alone in your office, it's easy to feel that the journey is too steep or too rocky or that your goal isn't clear and...
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How to stop to-do lists and post-it notes from ruining your business
To-do lists don’t work. You may think they do. But they don’t. You may prefer to use post-it note reminders; cover your desk and screen with those pesky yellow tabs that always seem to fall off at precisely 74 minutes after you’ve stuck them. But these don’t work...
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Marketing live events in this digital age?
I’ve gone back to marketing live in-person events again. After a three year run of being totally digital, I’ve realised how much I missed running them and how important they are to a business like mine; a business that needs me to show up and be visible. Perhaps...
read moreBe More Tortoise
Before you plough into next thing on your to-do-list, stop. Take a breath. May is a month that seems to go by crazy fast; running off the back of the Easter holiday weekend and giving us two further 4 day weeks. Add this to our already spinning-faster digital...
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Resilience and the game of business
S@&* happens, yes? Just as you feel you are in flow and that you're finally two steps forward, you get an email cancelling a contract or a client tells you they don't want to go ahead with the programme you've just confirmed with them. Perhaps a marketing campaign...
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Product Launches: How big does your list need to be?
When you have a product launch, what size list should you have? Do you need a big list to launch your product? I love this question. If you watch any of the latest gurus sells their internet marketing courses and "Secrets to 6 figure business" programmes, it becomes...
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How to get off the marketing treadmill and play a bigger game
How long do you keep on pushing? This was the question I asked myself a few years ago. It was the start of 2014 and I realised I couldn’t keep going the way I had been. From the outside, I had a successful coaching business. I had a steady flow of 1-2-1 clients, had...
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What do you do when you’ve had a crap day?
If you work from home, it's easy not see any one for several days. Especially if you work with clients by email or phone. There is no coffee room talk or quick catch-ups by the photocopying machine that you used to have in PAYE world. And sometimes it can feel just...
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Asking for referrals: it’s in the way that you ask for them
You all know that asking for business referrals is good thing, don’t you? But how to go about asking for them can be an entirely different kettle of fish. One of the most simplest, yet most effective, ways of increasing the number of referrals from existing clients...
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