Simplify. Vitalise. Play Bigger.
Welcome to my blog ...
How to get off the marketing treadmill and play a bigger game
How long do you keep on pushing? This was the question I asked myself a few years ago. It was the start of 2014 and I realised I couldn’t keep going the way I had been. From the outside, I had a successful coaching business. I had a steady flow of 1-2-1 clients, had...
read moreResilience and the game of business
S@&* happens, yes? Just as you feel you are in flow and that you're finally two steps forward, you get an email cancelling a contract or a client tells you they don't want to go ahead with the programme you've just confirmed with them. Perhaps a marketing campaign...
read moreProduct Launches: How big does your list need to be?
When you have a product launch, what size list should you have? Do you need a big list to launch your product? I love this question. If you watch any of the latest gurus sells their internet marketing courses and "Secrets to 6 figure business" programmes, it becomes...
read moreWhat do you do when you’ve had a crap day?
If you work from home, it's easy not see any one for several days. Especially if you work with clients by email or phone. There is no coffee room talk or quick catch-ups by the photocopying machine that you used to have in PAYE world. And sometimes it can feel just...
read moreAsking for referrals: it’s in the way that you ask for them
You all know that asking for business referrals is good thing, don’t you? But how to go about asking for them can be an entirely different kettle of fish. One of the most simplest, yet most effective, ways of increasing the number of referrals from existing clients...
read moreHow to stop faffing and turn your BIG plans in to results
It’s the little daily stuff that makes it all happen! Thinking big is good! You’ve got to have a plan. But starting the week paper shuffling, email faffing and hiding in Twitter is not going to crack it. And a big problem many of you seem to have (me too!) is being...
read more3 ways that your business screws with your mind
Having been in control of my own career and income for the past 13 years, there’s one thing that I am absolutely sure of. Being your own boss is an exhilarating and fun roller coaster ride and yet, at times, one of the most emotionally sucking jobs that you can ever...
read moreCompletion not perfection
It can be expected that everything you do in your business, you want done right. To have the correct grammar and spelling. To have the right message and images in your marketing material. To hav your logo in the right corner of your invoice. After all, you have...
read morePromote Less and Charge More
One of the easiest ways of making your business more profitable is to stop offering lots of choice and put your prices up. Offer "affordable" and "low-cost" solutions to your clients and it is easy to get caught in the trap of constant promotions. You can see this...
read moreHow does the style of your writing need to differ between your blog, your brochure and your website?
Most business owners find it incredibly difficult to put down in words why they are so great to work with. Writing can be one of the most challenging skills to learn and master and it’s certainly not high on the list when you first start out. All the focus in the...
read moreDo you display your prices on your website?
If there is one question that comes up time and time again with clients who want their website reviewed, it's this: “Do I display my prices?” My answer time and time again is YES! Of course! Why wouldn’t you? “Oh, because I don’t want my competitors knowing what I...
read moreHave you finished your website yet?
Websites are often something that sits on your to-do-list, waiting to be ticked off. You spend a few sessions with a web designer or graphic designer, write your copy and get it published. Tah-Dah! It's live. Your website is complete! But actually your website work...
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