Do Less. Be More. Play Bigger.
Welcome to my blog
What is the real truth behind your profit?
For many of you who decide to start up a business, it isn’t the money that necessarily drives you above all else. However, making sales is a critical component to having a successful business. Without someone buying what it is you are selling, you have no business....
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How to start your working week
How do you start your working week? Do you find what you do on a Monday morning, or maybe even a Sunday evening, sets the tone for the rest of the week and the weeks proceeding? Today, I wanted to share with you the three things I do every Monday morning. I've learned...
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Is making a decision a skill or a way of being?
The number of choices you have to make to each and every day can add up into the thousands; from what clothes you put on in the morning and what you eat for lunch to what podcast you listen to next or radio station you play in the car. In fact, some sources claim that...
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Revenue streams – how many ways can you make 6 figures?
No, it’s not a trick question nor am I about to launch into some scammy way of turning on a money tap whilst lounging back on a Caribbean sundeck. It’s a serious question that all experts and service-based professionals need to answer at some point in their business....
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Marketing with your cycle
Have you ever taken into account the timings of your monthly cycle when planning your business or deciding when to launch your next programme or to speak at an event? (Yes, this article is written for ladies but if you're a guy with women in your team, please read on...
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How to stop over delivering and set your professional boundaries
When a client spends money with you, do you deliver what you promise? Of course, you do! But if you are like 80% of business owners who sell their expertise and talent, you probably deliver far more than what was expected of you. Over delivery is a common problem and...
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How to get through the Festive Fog
Happy New Year! It's the first blog post of the year and it feels wonderful to be back in the office, albeit for just for an hour to write this. I know there are plenty of people who have been dreading the return to work; having to face the daily commute or office...
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Claiming back any power you may have lost in your business
As we approach the last few working days of 2018, I am reminded to share with you my thoughts about claiming back any power you may have lost in your business. The Winter days here in the UK are an ideal time to give us the gift of reflection and review our past 12...
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Red, hot convertible or roomy SUV?
Take a trip to a city and what would your vehicle of choice be? I would love to hire a red hot, convertible; roof down on a sunny October day and seat warmers turned up to max so I wouldn’t have to wear a coat. But a car like that is wasted in...
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When fatigue and burnout is hurting your business
Our start-up culture here in the UK and the US celebrates hustle-and-grind and hard work, and yet sells us the passive income dream and laptop freedom lifestyle. This social pressure to achieve, crush it and chase the 6 or 7 figure business formulas, has resulted in...
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List building and how to stop falling into Alice’s rabbit hole ????????
List Building; a topic that I know you realise is important for your marketing but often a topic that is overcomplicated and focused on tactics, rather than strategy. So today, I want to give you 3 key questions to answer which will help you find answers to your...
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The Yes Paradox
Let's talk about the words YES and NO. Does saying YES really lead you to the right opportunities? Or does it lead you to the world of insanity? YES and NO. Such definite answers. Great words for making decisions. And yet say YES more often than you've got time for,...
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When bootstrapping hurts your business
How can you ensure your marketing reflects the value of what it is you're selling? Marketing costs. There’s no denying it. Hard cash, your time, resources - whatever way you look at it, it costs to market your business. So I get that the popular questions I get asked...
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Following up and the rule of 3
The art of following up. Why it’s critical to follow up, why you don’t follow up and how you can follow up simply and easily without an overcomplicated online funnel that drives you nuts in trying to set the whole thing up. Following up leads and prospects is critical...
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VAT registration and the implications on your business if you’re not
Today I want to bring up the question of VAT registration and the implications on your business if you’re not. If you’re already registered for VAT, congratulations. But if you haven’t and you’re not even sure whether you should be even thinking about this, then this...
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The space between your pendulum swings
How to create the space that allows you to reflect, review and connect with your bigger vision and be able to grow your business. Today I want to draw your attention to the spaces between your pendulum swings. The space between where you push forward and you pull...
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Don’t squeeze me too hard
What do you do when you have a new idea? Not just any idea but the kind of idea that catches you off guard ... gives you that flash of inspiration. You feel exhilarated and your eyes shine brightly with opportunity. What happens when you start to think about getting...
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How our fears can be our greatest strengths
After a quite incredible weekend at the One Woman Conference, I've been reflecting on our individual impact to make a difference. When you are alone in your office, it's easy to feel that the journey is too steep or too rocky or that your goal isn't clear and...
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How to stop to-do lists and post-it notes from ruining your business
To-do lists don’t work. You may think they do. But they don’t. You may prefer to use post-it note reminders; cover your desk and screen with those pesky yellow tabs that always seem to fall off at precisely 74 minutes after you’ve stuck them. But these don’t work...
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Marketing live events in this digital age?
I’ve gone back to marketing live in-person events again. After a three year run of being totally digital, I’ve realised how much I missed running them and how important they are to a business like mine; a business that needs me to show up and be visible. Perhaps...
read moreBe More Tortoise
Before you plough into next thing on your to-do list, stop. Take a breath. If your weeks seem to be going crazy fast and your juggling your WhatsApp pings, emails and Facebook notifications, it’s easy to feel you can’t keep up. But I’m here to tell you that you can....
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Resilience and the game of business
[email protected]&* happens, yes? Just as you feel you are in flow and that you're finally two steps forward, you get an email cancelling a contract or a client tells you they don't want to go ahead with the programme you've just confirmed with them. Perhaps a marketing campaign...
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Product Launches: How big does your list need to be?
When you have a product launch, what size list should you have? Do you need a big list to launch your product? I love this question. If you watch any of the latest gurus sells their internet marketing courses and "Secrets to 6 figure business" programmes, it becomes...
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How to get off the marketing treadmill and play a bigger game
How long do you keep on pushing? This was the question I asked myself a few years ago. It was the start of 2014 and I realised I couldn’t keep going the way I had been. From the outside, I had a successful coaching business. I had a steady flow of 1-2-1 clients, had...
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What do you do when you’ve had a crap day?
If you work from home, it's easy not see any one for several days. Especially if you work with clients by email or phone. There is no coffee room talk or quick catch-ups by the photocopying machine that you used to have in PAYE world. And sometimes it can feel just...
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Asking for referrals: it’s in the way that you ask for them
You all know that asking for business referrals is good thing, don’t you? But how to go about asking for them can be an entirely different kettle of fish. One of the most simplest, yet most effective, ways of increasing the number of referrals from existing clients...
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How to stop faffing and turn your BIG plans in to results
It’s the little daily stuff that makes it all happen! Thinking big is good! You’ve got to have a plan. But starting the week paper shuffling, email faffing and hiding in Twitter is not going to crack it. And a big problem many of you seem to have (me too!) is being...
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3 ways that your business screws with your mind
Having been in control of my own career and income for the past 13 years, there’s one thing that I am absolutely sure of. Being your own boss is an exhilarating and fun roller coaster ride and yet, at times, one of the most emotionally sucking jobs that you can ever...
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Completion not perfection
It can be expected that everything you do in your business, you want done right. To have the correct grammar and spelling. To have the right message and images in your marketing material. To hav your logo in the right corner of your invoice. After all, you have...
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Promote Less and Charge More
One of the easiest ways of making your business more profitable is to stop offering lots of choice and put your prices up. Offer "affordable" and "low-cost" solutions to your clients and it is easy to get caught in the trap of constant promotions. You can see this...
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