Unhyped, real life, keeping it simple

Welcome to my blog ...

Promote Less and Charge More

One of the easiest ways of making your business more profitable is to stop offering lots of choice and put your prices up. Offer "affordable" and "low-cost" solutions to your clients and it is easy to get caught in the trap of constant promotions.  You can see this...

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Do you display your prices on your website?

If there is one question that comes up time and time again with clients who want their website reviewed, it's this: “Do I display my prices?” My answer time and time again is YES! Of course! Why wouldn’t you? “Oh, because I don’t want my competitors knowing what I...

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Have you finished your website yet?

Websites are often something that sits on your to-do-list, waiting to be ticked off. You spend a few sessions with a web designer or graphic designer, write your copy and get it published.  Tah-Dah! It's live. Your website is complete! But actually your website work...

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How much do you love doing your accounts?

As you may know, I love a good bit of web tech.  So when I started to review my accounting and bookkeeping systems last summer, I felt sure I could improve on my Google Docs’ spreadsheets! I looked at several systems but the one I ended up with and have used for the...

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When is the right time to hire a virtual assistant?

I was interviewed a while ago by Carmen MacDougall, one of the leaders in the UK Virtual Assistant industry.  She was putting together a book for VAs looking to build up their client list and wanted to find out how I went about hiring my first VA. It was many years...

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How public do you need to be about your private stuff?

Whether you have started using social media in your marketing or not, there's not a day that goes past without some celeb or footballer getting in trouble from one of their tweets or Facebook updates. It seems that when it's just us and our iPhones, it's easy to...

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Where do we go from here?

Here comes Monday. The start of a new week. The door to another 7 days of opportunity. Sometimes Monday follows on from a previously fabulous week; a week that flowed and gave you results and seeds of success that you may not have even realised were going to come your...

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Copyrighting articles is bad for your business!

I was out walking the other morning in the bitter cold but beautiful sunshine and I read the notice that The National Trust have at the Devil’s Punchbowl. “The National Trust welcomes responsible dog owners” Isn’t this better than a typical local council “Dogs Must Be...

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Are you being explicit enough with your clients?

When you want to make an offer to your client, it feels easier to make a soft approach.  You don’t want to scare them off so you decide to outline what your services or your products are and finish off with a “If you are interested, why don’t you get in touch?” After...

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How persistent are you?

Not so long ago saw the opening of the Hindhead Tunnel; a £371 Million road bypass project almost completed. It boosts to be the longest road tunnel in the UK measuring at 1.1 miles and is a most beautifully designed – almost TelyTubby like in appearance – piece of...

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Is your brand more important than your clients?

Pick up any glossy magazine or national newspaper and you can find any number of adverts shouting out at you to grab your attention.  But take a closer look at many of these adverts and you'll find that most of them actually haven't grabbed your attention at all. The...

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Mental space is critical for small business success

When you are running your own business, it is very easy to find yourself busy – ALL of the time. When you aren’t answering the phone or replying to emails, you are speaking to clients, going to meetings and doing the work that you are being paid to do.  All that...

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Is your website a help or a hindrance?

Every business should have a website, right? True.  Every business, big or small, should have some sort of web presence.  The internet is part of every day life and, as you don't need thousands of pounds to get a business online now, there really is little excuse for...

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Email newletters: Give yours some personality

Email newsletters are a very powerful way of building your own database for your business.  By giving value in the form of top tip articles, latest industry news or practical advice on "how-to-dos" will allow your subscribers to build trust in your expertise. And you...

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Never enough time…..or is there?

Time is a precious commodity, there is no doubt. As I watch my teenage children grow older each and every year, I wonder how my little babies grew up so fast to become young adults. But time is equal for us all. Every second, minute and hour equals the exact same...

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#perfectlives

The double-edged sword of social media. On one hand, social media has revolutionised the way we can market ourselves and our businesses. Giving us tools to become visible and share our expertise. On the other, it's keeping so many of us away from fulfilling our...

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