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Do Less. Be More. Play Bigger.

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If this then that [Impact Report August 2020]

If this then that [Impact Report August 2020]

If I make X each month, then I’ll give X to charity. This is what I used to believe; that I had to make enough in order to give enough. But this ‘if this then that’ thinking messed with me. In my first few years of business, it didn’t even occur to me that I could use...

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Wintering in a heatwave

Wintering in a heatwave

The heat has been vicious here over the past few days. Having been a teenage sun worshipper, I have now become a version of Patsy; floating around the house in my beach kaftan, sighing, “I like it hot, but not this hot.” To make matters a little hotter, we are having...

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It’s growth, Jim, but not how we know it

It’s growth, Jim, but not how we know it

One thing you may not know about me is that I am an economics nerd. I took Economics A Level at school, which was the nearest thing I could study to business due to the limited range of topics on offer. Even back in 1987, the growth models taught just seemed to be...

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How I decided on which Impact Project to support

How I decided on which Impact Project to support

Last year I decided to align my business so it can become a real force for good and, in particular, in how I can contribute towards the Global Goals for Sustainable Development. (You can read about these SDGs here if you want to know more...

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Is the bird song louder?

Is the bird song louder?

As I write this, it’s the end of the fourth week of lockdown here in the UK. And the question over whether the bird song is louder than previous years is one that I’ve been pondering on for the past few days. I took a break from my hour exercise today and sat on the...

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Pricing decisions – should you be discounting right now?

Pricing decisions – should you be discounting right now?

There’s a lot of fear and worry around right now. I get it. There’s no doubt many small businesses are being hit hard right now.  And it’s influencing pricing decisions.  I’m seeing a lot of people making free offers or discounting their products and programmes as a...

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The Stockdale Paradox – why optimism may kill your business

The Stockdale Paradox – why optimism may kill your business

I know that none of us could ever have imagined our current status quo. Some of you are now at home with children, others have now found your previously quiet workspaces occupied by spouses. We all have friends and family who we know are vulnerable, so there's no...

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Why going virtual doesn’t mean you have to drop your prices

Why going virtual doesn’t mean you have to drop your prices

We are about to go through one of the most intensely disruptive phases of how we do business. As I write this, countries across the globe have shut their borders and here in the UK, we are realistic about what’s going to happen over the coming days.  With the prospect...

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Rituals for prospecting

Rituals for prospecting

Why is it that some people seem to just love picking up the phone. They relish the thought of speaking to people. They get excited by the prospect of prospecting. But, if you like most people who run their own business, making sales calls, reaching out to potential...

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Is it time to change your marketing rhythm?

Is it time to change your marketing rhythm?

Constant and consistent. It's good advice, isn't it? Good marketing will (almost!) always fail if you aren't consistent with it. I know many of you are 'creatives'; it's a common entrepreneurial trait. But being creative also has its challenges. You get bored easily....

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Consider the impact your business is making

Consider the impact your business is making

How often do you stop and consider the impact you are making? Not how many sales you’ve made this month. Or how many new leads you’ve got. Or even how much money you’ve made.  But how your business is making a difference.  Now before you begin to wonder whether this...

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True Profit Business gets shortlisted by Business Book Awards

True Profit Business gets shortlisted by Business Book Awards

If there is one thing that I have learnt about starting up and scaling up a business is that it is through growth that we become. And it's how we become that allows our growth to flow. Now I know that may sound a little Yoda. But having been a Dominant Do-er for most...

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The Inner Game of Business Growth [Podcast S1 Ep9]

The Inner Game of Business Growth [Podcast S1 Ep9]

The True Profit Business Podcast: Series 1 Episode 9 The Inner Game of Business Growth We need to address this important part of the journey ahead of you; the one that is often called ‘The Inner Game’. Welcome to True Profit Business, the podcast that dives into what...

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The 4 bottlenecks of your business growth [Podcast S1 Ep8]

The 4 bottlenecks of your business growth [Podcast S1 Ep8]

The True Profit Business Podcast: Series 1 Episode 8 The 4 bottlenecks of your business growth When you start to grow and scale up your business, there are four areas of your business model that either move you forward, or stifle your growth. Welcome to True Profit...

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The True Profit Business Models [Podcast S1 Ep7]

The True Profit Business Models [Podcast S1 Ep7]

The True Profit Business Podcast: Series 1 Episode 7 The True Profit Business Models Your business model is the way you decide to sell and deliver what it is you offer your clients and customers. There has been a huge push on designing and creating digital businesses...

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The True Profit Compass [Podcast S1 Ep6]

The True Profit Compass [Podcast S1 Ep6]

The True Profit Business Podcast: Series 1 Episode 6 The True Profit Compass Ever wished you could pull out a navigation tool when you find yourself lost in your business and need help making a decision on which direction to take next? Now you can. Welcome to True...

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Lean In Lean Back Energy Shifts of Business [Podcast S1 Ep5]

Lean In Lean Back Energy Shifts of Business [Podcast S1 Ep5]

The True Profit Business Podcast: Series 1 Episode 5 Lean In Lean Back Energy Shifts of Business Lean In was a phrase originally coined by Sheryl Sanberg in her eponymous book. The book taught women to take personal responsibility of stepping up and being heard to...

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The True Profit Growth Pillars [Podcast S1 Ep3]

The True Profit Growth Pillars [Podcast S1 Ep3]

The True Profit Business Podcast: Series 1 Episode 3 The True Profit Growth Pillars Is all your focus on sales and marketing? There's no doubt you need to be thinking and taking action on your marketing plans and sales, but too many business owners only focus on where...

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The doing and being of business [Podcast S1 Ep2]

The doing and being of business [Podcast S1 Ep2]

The True Profit Business Podcast: Series 1 Episode 2 The doing and being of business Do you run on adrenalin or realise that you have taken on too many responsibilities to effectively keep up with all the stuff that needs doing in your business each week? Then perhaps...

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What does playing bigger mean to you? [Podcast S1 Ep1]

What does playing bigger mean to you? [Podcast S1 Ep1]

The True Profit Business Podcast: Series 1 Episode 1 What does playing bigger mean to you? Welcome to the very first episode of True Profit Business, the podcast that dives into what it really takes to create a purposeful, playful and profitable business.  In this...

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More leads are NOT the only answers to your marketing problem

More leads are NOT the only answers to your marketing problem

To get the leads you feel you need can be exhausting at the best of times; growing and managing free Facebook Groups, posting endless social content and running Facebook ad campaigns (that have the habit of eating up your cash flow!) are all popular ways of generating...

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Overwhelm and the never-ending to-do list

Overwhelm and the never-ending to-do list

I get it. There are times that you find yourself in the trenches of to-dos. No matter what’s gone on before and how well prepared and organised you may have felt last month, stuff can easily pile up and get on top of you.  Sometimes it shows up as piles of post-it...

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Who are your dream team?

Who are your dream team?

One of the big problems of working for yourself and running your own business is that you will often believe that you are the one to do anything and everything in your business. If you are still in the first few months of start-up, there is no doubt that you are doing...

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