Do Less. Be More. Play Bigger.
Welcome to my blog
![The doing and being of business [Podcast S1 Ep2]](https://49ssyp2uyrlq1iiyme1kjuek-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/S1E2-True-Profit-Business-Podcast-400x250.png)
The doing and being of business [Podcast S1 Ep2]
The True Profit Business Podcast: Series 1 Episode 2 The doing and being of business Do you run on adrenalin or realise that you have taken on too many responsibilities to effectively keep up with all the stuff that needs doing in your business each week? Then perhaps...
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What does playing bigger mean to you? [Podcast S1 Ep1]
The True Profit Business Podcast: Series 1 Episode 1 What does playing bigger mean to you? Welcome to the very first episode of True Profit Business, the podcast that dives into what it really takes to create a purposeful, playful and profitable business. In this...
More leads are NOT the only answers to your marketing problem
To get the leads you feel you need can be exhausting at the best of times; growing and managing free Facebook Groups, posting endless social content and running Facebook ad campaigns (that have the habit of eating up your cash flow!) are all popular ways of generating...
Overwhelm and the never-ending to-do list
I get it. There are times that you find yourself in the trenches of to-dos. No matter what’s gone on before and how well prepared and organised you may have felt last month, stuff can easily pile up and get on top of you. Sometimes it shows up as piles of post-it...
Who are your dream team?
One of the big problems of working for yourself and running your own business is that you will often believe that you are the one to do anything and everything in your business. If you are still in the first few months of start-up, there is no doubt that you are doing...
Why motivation is not the answer to helping you play your bigger game
Everyone doubts themselves at some points of their business journey. Sometimes feelings of fear and doubt can come from nowhere; one day you’re feeling great about your growth plans and then suddenly you’re reminded of an idea or a decision you haven’t taken action...
Happy Revenue (and calling out the BS of the ‘get more clients’ message)
Get more clients. It’s the message that many marketers want you to hear. Making money is, of course, an important function of your business but when the numbers in your bank account may feel smaller than you think they should be, money has this habit of taking up...
Making ripples together – the impact your business can make
How often do you consider the impact you are making? There are three energies that your business can give you; money, creativity and impact. Money allows you to be profitable and have the time that you want to live your life. Creativity allows you to work in flow and...
Hello. Is anyone listening?
Do you ever wonder if anyone is actually really and truly reading, listening or watching your content? Today, all our content can be tracked by metrics; number of likes, comments, click-throughs and shares. But do they tell the whole story? I was out last night with a...
From feast and famine to feast and fallow
I see many business coaches and mentors drive their clients hard; fuelled by the likes of Gary Vaynerchuk and other high adrenaline entrepreneur gurus, many people believe that hustle and grind are proof of success. Heck, I used to do it myself back in the early days...
What is the real truth behind your profit?
For many of you who decide to start up a business, it isn’t the money that necessarily drives you above all else. However, making sales is a critical component to having a successful business. Without someone buying what it is you are selling, you have no business....
How to start your working week
How do you start your working week? Do you find what you do on a Monday morning, or maybe even a Sunday evening, sets the tone for the rest of the week and the weeks proceeding? Today, I wanted to share with you the three things I do every Monday morning. I've learned...
Is making a decision a skill or a way of being?
The number of choices you have to make to each and every day can add up into the thousands; from what clothes you put on in the morning and what you eat for lunch to what podcast you listen to next or radio station you play in the car. In fact, some sources claim that...
Revenue streams – how many ways can you make 6 figures?
No, it’s not a trick question nor am I about to launch into some scammy way of turning on a money tap whilst lounging back on a Caribbean sundeck. It’s a serious question that all experts and service-based professionals need to answer at some point in their business....
Marketing with your cycle
Have you ever taken into account the timings of your monthly cycle when planning your business or deciding when to launch your next programme or to speak at an event? (Yes, this article is written for ladies but if you're a guy with women in your team, please read on...
How to stop over delivering and set your professional boundaries
When a client spends money with you, do you deliver what you promise? Of course, you do! But if you are like 80% of business owners who sell their expertise and talent, you probably deliver far more than what was expected of you. Over delivery is a common problem and...
How to get through the Festive Fog
Happy New Year! It's the first blog post of the year and it feels wonderful to be back in the office, albeit for just for an hour to write this. I know there are plenty of people who have been dreading the return to work; having to face the daily commute or office...
Claiming back any power you may have lost in your business
As we approach the last few working days of 2018, I am reminded to share with you my thoughts about claiming back any power you may have lost in your business. The Winter days here in the UK are an ideal time to give us the gift of reflection and review our past 12...
Red, hot convertible or roomy SUV?
Take a trip to a city and what would your vehicle of choice be? I would love to hire a red hot, convertible; roof down on a sunny October day and seat warmers turned up to max so I wouldn’t have to wear a coat. But a car like that is wasted in...
When fatigue and burnout is hurting your business
Our start-up culture here in the UK and the US celebrates hustle-and-grind and hard work, and yet sells us the passive income dream and laptop freedom lifestyle. This social pressure to achieve, crush it and chase the 6 or 7 figure business formulas, has resulted in...
List building and how to stop falling into Alice’s rabbit hole ????????
List Building; a topic that I know you realise is important for your marketing but often a topic that is overcomplicated and focused on tactics, rather than strategy. So today, I want to give you 3 key questions to answer which will help you find answers to your...
The Yes Paradox
Let's talk about the words YES and NO. Does saying YES really lead you to the right opportunities? Or does it lead you to the world of insanity? YES and NO. Such definite answers. Great words for making decisions. And yet say YES more often than you've got time for,...
When bootstrapping hurts your business
How can you ensure your marketing reflects the value of what it is you're selling? Marketing costs. There’s no denying it. Hard cash, your time, resources - whatever way you look at it, it costs to market your business. So I get that the popular questions I get asked...
Following up and the rule of 3
The art of following up. Why it’s critical to follow up, why you don’t follow up and how you can follow up simply and easily without an overcomplicated online funnel that drives you nuts in trying to set the whole thing up. Following up leads and prospects is critical...
VAT registration and the implications on your business if you’re not
Today I want to bring up the question of VAT registration and the implications on your business if you’re not. If you’re already registered for VAT, congratulations. But if you haven’t and you’re not even sure whether you should be even thinking about this, then this...
The space between your pendulum swings
How to create the space that allows you to reflect, review and connect with your bigger vision and be able to grow your business. Today I want to draw your attention to the spaces between your pendulum swings. The space between where you push forward and you pull...
Don’t squeeze me too hard
What do you do when you have a new idea? Not just any idea but the kind of idea that catches you off guard ... gives you that flash of inspiration. You feel exhilarated and your eyes shine brightly with opportunity. What happens when you start to think about getting...
How our fears can be our greatest strengths
After a quite incredible weekend at the One Woman Conference, I've been reflecting on our individual impact to make a difference. When you are alone in your office, it's easy to feel that the journey is too steep or too rocky or that your goal isn't clear and...
How to stop to-do lists and post-it notes from ruining your business
To-do lists don’t work. You may think they do. But they don’t. You may prefer to use post-it note reminders; cover your desk and screen with those pesky yellow tabs that always seem to fall off at precisely 74 minutes after you’ve stuck them. But these don’t work...
Marketing live events in this digital age?
I’ve gone back to marketing live in-person events again. After a three year run of being totally digital, I’ve realised how much I missed running them and how important they are to a business like mine; a business that needs me to show up and be visible. Perhaps...
