Simplify. Vitalise. Play Bigger.

Welcome to my blog ...

Resilience and the game of business

S@&* happens, yes? Just as you feel you are in flow and that you're finally two steps forward, you get an email cancelling a contract or a client tells you they don't want to go ahead with the programme you've just confirmed with them. Perhaps a marketing campaign...

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Product Launches: How big does your list need to be?

When you have a product launch, what size list should you have? Do you need a big list to launch your product? I love this question. If you watch any of the latest gurus sells their internet marketing courses and "Secrets to 6 figure business" programmes, it becomes...

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What do you do when you’ve had a crap day?

If you work from home, it's easy not see any one for several days. Especially if you work with clients by email or phone. There is no coffee room talk or quick catch-ups by the photocopying machine that you used to have in PAYE world.  And sometimes it can feel just...

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How to stop faffing and turn your BIG plans in to results

It’s the little daily stuff that makes it all happen! Thinking big is good! You’ve got to have a plan. But starting the week paper shuffling, email faffing and hiding in Twitter is not going to crack it. And a big problem many of you seem to have (me too!) is being...

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3 ways that your business screws with your mind

Having been in control of my own career and income for the past 13 years, there’s one thing that I am absolutely sure of. Being your own boss is an exhilarating and fun roller coaster ride and yet, at times, one of the most emotionally sucking jobs that you can ever...

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Completion not perfection

It can be expected that everything you do in your business, you want done right.  To have the correct grammar and spelling.  To have the right message and images in your marketing material.  To hav your logo in the right corner of your invoice. After all, you have...

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Promote Less and Charge More

One of the easiest ways of making your business more profitable is to stop offering lots of choice and put your prices up. Offer "affordable" and "low-cost" solutions to your clients and it is easy to get caught in the trap of constant promotions.  You can see this...

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Do you display your prices on your website?

If there is one question that comes up time and time again with clients who want their website reviewed, it's this: “Do I display my prices?” My answer time and time again is YES! Of course! Why wouldn’t you? “Oh, because I don’t want my competitors knowing what I...

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Have you finished your website yet?

Websites are often something that sits on your to-do-list, waiting to be ticked off. You spend a few sessions with a web designer or graphic designer, write your copy and get it published.  Tah-Dah! It's live. Your website is complete! But actually your website work...

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