Do Less. Be More. Play Bigger.
Welcome to my blog
Marketing with your cycle
Have you ever taken into account the timings of your monthly cycle when planning your business or deciding when to launch your next programme or to speak at an event? (Yes, this article is written for ladies but if you're a guy with women in your team, please read on...
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How to stop over delivering and set your professional boundaries
When a client spends money with you, do you deliver what you promise? Of course, you do! But if you are like 80% of business owners who sell their expertise and talent, you probably deliver far more than what was expected of you. Over delivery is a common problem and...
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How to get through the Festive Fog
Happy New Year! It's the first blog post of the year and it feels wonderful to be back in the office, albeit for just for an hour to write this. I know there are plenty of people who have been dreading the return to work; having to face the daily commute or office...
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Claiming back any power you may have lost in your business
As we approach the last few working days of 2018, I am reminded to share with you my thoughts about claiming back any power you may have lost in your business. The Winter days here in the UK are an ideal time to give us the gift of reflection and review our past 12...
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Red, hot convertible or roomy SUV?
Take a trip to a city and what would your vehicle of choice be? I would love to hire a red hot, convertible; roof down on a sunny October day and seat warmers turned up to max so I wouldn’t have to wear a coat. But a car like that is wasted in...
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When fatigue and burnout is hurting your business
Our start-up culture here in the UK and the US celebrates hustle-and-grind and hard work, and yet sells us the passive income dream and laptop freedom lifestyle. This social pressure to achieve, crush it and chase the 6 or 7 figure business formulas, has resulted in...
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List building and how to stop falling into Alice’s rabbit hole 🐰🐾
List Building; a topic that I know you realise is important for your marketing but often a topic that is overcomplicated and focused on tactics, rather than strategy. So today, I want to give you 3 key questions to answer which will help you find answers to your...
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The Yes Paradox
Let's talk about the words YES and NO. Does saying YES really lead you to the right opportunities? Or does it lead you to the world of insanity? YES and NO. Such definite answers. Great words for making decisions. And yet say YES more often than you've got time for,...
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When bootstrapping hurts your business
How can you ensure your marketing reflects the value of what it is you're selling? Marketing costs. There’s no denying it. Hard cash, your time, resources - whatever way you look at it, it costs to market your business. So I get that the popular questions I get asked...
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Following up and the rule of 3
The art of following up. Why it’s critical to follow up, why you don’t follow up and how you can follow up simply and easily without an overcomplicated online funnel that drives you nuts in trying to set the whole thing up. Following up leads and prospects is critical...
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VAT registration and the implications on your business if you’re not
Today I want to bring up the question of VAT registration and the implications on your business if you’re not. If you’re already registered for VAT, congratulations. But if you haven’t and you’re not even sure whether you should be even thinking about this, then this...
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The space between your pendulum swings
How to create the space that allows you to reflect, review and connect with your bigger vision and be able to grow your business. Today I want to draw your attention to the spaces between your pendulum swings. The space between where you push forward and you pull...
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Don’t squeeze me too hard
What do you do when you have a new idea? Not just any idea but the kind of idea that catches you off guard ... gives you that flash of inspiration. You feel exhilarated and your eyes shine brightly with opportunity. What happens when you start to think about getting...
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How our fears can be our greatest strengths
After a quite incredible weekend at the One Woman Conference, I've been reflecting on our individual impact to make a difference. When you are alone in your office, it's easy to feel that the journey is too steep or too rocky or that your goal isn't clear and...
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How to stop to-do lists and post-it notes from ruining your business
To-do lists don’t work. You may think they do. But they don’t. You may prefer to use post-it note reminders; cover your desk and screen with those pesky yellow tabs that always seem to fall off at precisely 74 minutes after you’ve stuck them. But these don’t work...
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Marketing live events in this digital age?
I’ve gone back to marketing live in-person events again. After a three year run of being totally digital, I’ve realised how much I missed running them and how important they are to a business like mine; a business that needs me to show up and be visible. Perhaps...
read moreBe More Tortoise
Before you plough into next thing on your to-do-list, stop. Take a breath. May is a month that seems to go by crazy fast; running off the back of the Easter holiday weekend and giving us two further 4 day weeks. Add this to our already spinning-faster digital...
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Resilience and the game of business
S@&* happens, yes? Just as you feel you are in flow and that you're finally two steps forward, you get an email cancelling a contract or a client tells you they don't want to go ahead with the programme you've just confirmed with them. Perhaps a marketing campaign...
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