Do Less. Be More. Play Bigger.
Welcome to my blog
Pricing decisions – should you be discounting right now?
There’s a lot of fear and worry around right now. I get it. There’s no doubt many small businesses are being hit hard right now. And it’s influencing pricing decisions. I’m seeing a lot of people making free offers or discounting their products and programmes as a...
The Stockdale Paradox – why optimism may kill your business
I know that none of us could ever have imagined our current status quo. Some of you are now at home with children, others have now found your previously quiet workspaces occupied by spouses. We all have friends and family who we know are vulnerable, so there's no...
Why going virtual doesn’t mean you have to drop your prices
We are about to go through one of the most intensely disruptive phases of how we do business. As I write this, countries across the globe have shut their borders and here in the UK, we are realistic about what’s going to happen over the coming days. With the prospect...
Rituals for prospecting
Why is it that some people seem to just love picking up the phone. They relish the thought of speaking to people. They get excited by the prospect of prospecting. But, if you like most people who run their own business, making sales calls, reaching out to potential...
Chasing visibility – what to do first before you start putting yourself ‘out there’
With the set up of each new social media profile, there comes the drive to get noticed. From the elders of Facebook and Twitter through to the new kids on the block of TikTok, you are taught that for them to ‘work’, your content has to be seen. But not all of us are...
Is it time to change your marketing rhythm?
Constant and consistent. It's good advice, isn't it? Good marketing will (almost!) always fail if you aren't consistent with it. I know many of you are 'creatives'; it's a common entrepreneurial trait. But being creative also has its challenges. You get bored easily....
Consider the impact your business is making
How often do you stop and consider the impact you are making? Not how many sales you’ve made this month. Or how many new leads you’ve got. Or even how much money you’ve made. But how your business is making a difference. Now before you begin to wonder whether this...
True Profit Business gets shortlisted by Business Book Awards
If there is one thing that I have learnt about starting up and scaling up a business is that it is through growth that we become. And it's how we become that allows our growth to flow. Now I know that may sound a little Yoda. But having been a Dominant Do-er for most...
![The Inner Game of Business Growth [Podcast S1 Ep9]](https://49ssyp2uyrlq1iiyme1kjuek-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/True-Profit-Business-Podcast-9-400x250.png)
The Inner Game of Business Growth [Podcast S1 Ep9]
The True Profit Business Podcast: Series 1 Episode 9 The Inner Game of Business Growth We need to address this important part of the journey ahead of you; the one that is often called ‘The Inner Game’. Welcome to True Profit Business, the podcast that dives into what...
![The 4 bottlenecks of your business growth [Podcast S1 Ep8]](https://49ssyp2uyrlq1iiyme1kjuek-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/True-Profit-Business-Podcast-8-400x250.png)
The 4 bottlenecks of your business growth [Podcast S1 Ep8]
The True Profit Business Podcast: Series 1 Episode 8 The 4 bottlenecks of your business growth When you start to grow and scale up your business, there are four areas of your business model that either move you forward, or stifle your growth. Welcome to True Profit...
![The True Profit Business Models [Podcast S1 Ep7]](https://49ssyp2uyrlq1iiyme1kjuek-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/True-Profit-Business-Podcast-7-400x250.png)
The True Profit Business Models [Podcast S1 Ep7]
The True Profit Business Podcast: Series 1 Episode 7 The True Profit Business Models Your business model is the way you decide to sell and deliver what it is you offer your clients and customers. There has been a huge push on designing and creating digital businesses...
![The True Profit Compass [Podcast S1 Ep6]](https://49ssyp2uyrlq1iiyme1kjuek-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/True-Profit-Business-Podcast-6-400x250.png)
The True Profit Compass [Podcast S1 Ep6]
The True Profit Business Podcast: Series 1 Episode 6 The True Profit Compass Ever wished you could pull out a navigation tool when you find yourself lost in your business and need help making a decision on which direction to take next? Now you can. Welcome to True...
![Lean In Lean Back Energy Shifts of Business [Podcast S1 Ep5]](https://49ssyp2uyrlq1iiyme1kjuek-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/true-Profit-Business-Podcast-5-400x250.png)
Lean In Lean Back Energy Shifts of Business [Podcast S1 Ep5]
The True Profit Business Podcast: Series 1 Episode 5 Lean In Lean Back Energy Shifts of Business Lean In was a phrase originally coined by Sheryl Sanberg in her eponymous book. The book taught women to take personal responsibility of stepping up and being heard to...
![True Profit Growth Flow: The ‘Sell Then Create’ launch strategy [Podcast S1 Ep4]](https://49ssyp2uyrlq1iiyme1kjuek-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/True-Profit-Business-Podcast-4-400x250.png)
True Profit Growth Flow: The ‘Sell Then Create’ launch strategy [Podcast S1 Ep4]
The True Profit Business Podcast: Series 1 Episode 4 True Profit Growth Flow: The 'Sell Then Create' launch strategy Business success is often defined by following metrics such as '10X growth', '7-figure business' or 'increasing sales by 20% next quarter'. However, if...
![The True Profit Growth Pillars [Podcast S1 Ep3]](https://49ssyp2uyrlq1iiyme1kjuek-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/True-Profit-Business-Podcast-3-400x250.png)
The True Profit Growth Pillars [Podcast S1 Ep3]
The True Profit Business Podcast: Series 1 Episode 3 The True Profit Growth Pillars Is all your focus on sales and marketing? There's no doubt you need to be thinking and taking action on your marketing plans and sales, but too many business owners only focus on where...
![The doing and being of business [Podcast S1 Ep2]](https://49ssyp2uyrlq1iiyme1kjuek-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/S1E2-True-Profit-Business-Podcast-400x250.png)
The doing and being of business [Podcast S1 Ep2]
The True Profit Business Podcast: Series 1 Episode 2 The doing and being of business Do you run on adrenalin or realise that you have taken on too many responsibilities to effectively keep up with all the stuff that needs doing in your business each week? Then perhaps...
![What does playing bigger mean to you? [Podcast S1 Ep1]](https://49ssyp2uyrlq1iiyme1kjuek-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/S1E1-True-Profit-Business-Podcast-400x250.png)
What does playing bigger mean to you? [Podcast S1 Ep1]
The True Profit Business Podcast: Series 1 Episode 1 What does playing bigger mean to you? Welcome to the very first episode of True Profit Business, the podcast that dives into what it really takes to create a purposeful, playful and profitable business. In this...
More leads are NOT the only answers to your marketing problem
To get the leads you feel you need can be exhausting at the best of times; growing and managing free Facebook Groups, posting endless social content and running Facebook ad campaigns (that have the habit of eating up your cash flow!) are all popular ways of generating...
Overwhelm and the never-ending to-do list
I get it. There are times that you find yourself in the trenches of to-dos. No matter what’s gone on before and how well prepared and organised you may have felt last month, stuff can easily pile up and get on top of you. Sometimes it shows up as piles of post-it...
Who are your dream team?
One of the big problems of working for yourself and running your own business is that you will often believe that you are the one to do anything and everything in your business. If you are still in the first few months of start-up, there is no doubt that you are doing...
Why motivation is not the answer to helping you play your bigger game
Everyone doubts themselves at some points of their business journey. Sometimes feelings of fear and doubt can come from nowhere; one day you’re feeling great about your growth plans and then suddenly you’re reminded of an idea or a decision you haven’t taken action...
Happy Revenue (and calling out the BS of the ‘get more clients’ message)
Get more clients. It’s the message that many marketers want you to hear. Making money is, of course, an important function of your business but when the numbers in your bank account may feel smaller than you think they should be, money has this habit of taking up...
Making ripples together – the impact your business can make
How often do you consider the impact you are making? There are three energies that your business can give you; money, creativity and impact. Money allows you to be profitable and have the time that you want to live your life. Creativity allows you to work in flow and...
Hello. Is anyone listening?
Do you ever wonder if anyone is actually really and truly reading, listening or watching your content? Today, all our content can be tracked by metrics; number of likes, comments, click-throughs and shares. But do they tell the whole story? I was out last night with a...
From feast and famine to feast and fallow
I see many business coaches and mentors drive their clients hard; fuelled by the likes of Gary Vaynerchuk and other high adrenaline entrepreneur gurus, many people believe that hustle and grind are proof of success. Heck, I used to do it myself back in the early days...
What is the real truth behind your profit?
For many of you who decide to start up a business, it isn’t the money that necessarily drives you above all else. However, making sales is a critical component to having a successful business. Without someone buying what it is you are selling, you have no business....
How to start your working week
How do you start your working week? Do you find what you do on a Monday morning, or maybe even a Sunday evening, sets the tone for the rest of the week and the weeks proceeding? Today, I wanted to share with you the three things I do every Monday morning. I've learned...
Is making a decision a skill or a way of being?
The number of choices you have to make to each and every day can add up into the thousands; from what clothes you put on in the morning and what you eat for lunch to what podcast you listen to next or radio station you play in the car. In fact, some sources claim that...
Revenue streams – how many ways can you make 6 figures?
No, it’s not a trick question nor am I about to launch into some scammy way of turning on a money tap whilst lounging back on a Caribbean sundeck. It’s a serious question that all experts and service-based professionals need to answer at some point in their business....
Marketing with your cycle
Have you ever taken into account the timings of your monthly cycle when planning your business or deciding when to launch your next programme or to speak at an event? (Yes, this article is written for ladies but if you're a guy with women in your team, please read on...
