Simplify. Vitalise. Play Bigger.
Welcome to my blog ...
How to get off the marketing treadmill and play a bigger game
How long do you keep on pushing? This was the question I asked myself a few years ago. It was the start of 2014 and I realised I couldn’t keep going the way I had been. From the outside, I had a successful coaching business. I had a steady flow of 1-2-1 clients, had...
read more
3 ways that your business screws with your mind
Having been in control of my own career and income for the past 13 years, there’s one thing that I am absolutely sure of. Being your own boss is an exhilarating and fun roller coaster ride and yet, at times, one of the most emotionally sucking jobs that you can ever...
read more
7 Steps To Attracting New Clients To Your Business
When you run your own small business, attracting new clients is often one of the biggest challenges you face. And especially so when you are in the first couple of years of trading. But how do you go about finding new clients? And why do some businesses seem to...
read more
Marketing with your Menstrual Cycle
Have you ever taken into account the timings of your monthly cycle when planning your business or deciding when to launch your next programme? It’s not a common question I ask my female clients, that’s for sure. But as I go about planning my next 90 days, I find I’m...
read more
More Leads May Not Be The Answer
Earlier this week I blogged about What Got You Here Won't Get You There. I challenged you to think about where your potential bottlenecks may be in your business. One of the prime spots for bottlenecks is within your sales and marketing process, which I mentioned I...
read more
The self-imposed glass ceiling on your income potential
Do you put a glass ceiling on your income and limit your earning potential? I know you wouldn’t intentionally, would you? I know you wouldn’t put a “CLOSED” sign up on your website or ignore email enquires. So why is it, that at certain times of your business growth,...
read more
What do you do when you’ve had a crap day?
If you work from home, it's easy not see any one for several days. Especially if you work with clients by email or phone. There is no coffee room talk or quick catch-ups by the photocopying machine that you used to have in PAYE world. And sometimes it can feel just...
How to stop faffing and turn your BIG plans in to results
It’s the little daily stuff that makes it all happen! Thinking big is good! You’ve got to have a plan. But starting the week paper shuffling, email faffing and hiding in Twitter is not going to crack it. And a big problem many of you seem to have (me too!) is being...
Completion not perfection
It can be expected that everything you do in your business, you want done right. To have the correct grammar and spelling. To have the right message and images in your marketing material. TO have the your logo in the right corner of your invoice. After all you have...
Where do we go from here?
Here comes Monday. The start of a new week. The door to another 7 days of opportunity. Sometimes Monday follows on from a previously fabulous week; a week that flowed and gave you results and seeds of success that you may not have even realised were going to come your...
How persistent are you?
Not so long ago saw the opening of the Hindhead Tunnel; a £371 Million road bypass project almost completed. It boosts to be the longest road tunnel in the UK measuring at 1.1 miles and is a most beautifully designed – almost TelyTubby like in appearance – piece of...
Mental space is critical for small business success
When you are running your own business, it is very easy to find yourself busy – ALL of the time. When you aren’t answering the phone or replying to emails, you are speaking to clients, going to meetings and doing the work that you are being paid to do. All that...
How to get off the marketing treadmill and play a bigger game
How long do you keep on pushing? This was the question I asked myself a few years ago. It was the start of 2014 and I realised I couldn’t keep going the way I had been. From the outside, I had a successful coaching business. I had a steady flow of 1-2-1 clients, had...
read more
Product Launches: How big does your list need to be?
When you have a product launch, what size list should you have? Do you need a big list to launch your product? I love this question. If you watch any of the latest gurus sells their internet marketing courses and "Secrets to 6 figure business" programmes, it becomes...
read more
What do you do when you’ve had a crap day?
If you work from home, it's easy not see any one for several days. Especially if you work with clients by email or phone. There is no coffee room talk or quick catch-ups by the photocopying machine that you used to have in PAYE world. And sometimes it can feel just...
read more
Asking for referrals: it’s in the way that you ask for them
You all know that asking for business referrals is good thing, don’t you? But how to go about asking for them can be an entirely different kettle of fish. One of the most simplest, yet most effective, ways of increasing the number of referrals from existing clients...
read more
How to stop faffing and turn your BIG plans in to results
It’s the little daily stuff that makes it all happen! Thinking big is good! You’ve got to have a plan. But starting the week paper shuffling, email faffing and hiding in Twitter is not going to crack it. And a big problem many of you seem to have (me too!) is being...
read more
3 ways that your business screws with your mind
Having been in control of my own career and income for the past 13 years, there’s one thing that I am absolutely sure of. Being your own boss is an exhilarating and fun roller coaster ride and yet, at times, one of the most emotionally sucking jobs that you can ever...
read more
Completion not perfection
It can be expected that everything you do in your business, you want done right. To have the correct grammar and spelling. To have the right message and images in your marketing material. TO have the your logo in the right corner of your invoice. After all you have...
read more
Promote Less and Charge More
One of the easiest ways of making your business more profitable is to stop offering lots of choice and put your prices up. Offer "affordable" and "low-cost" solutions to your clients and it is easy to get caught in the trap of constant promotions. You can see this...
read more
How does the style of your writing need to differ between your blog, your brochure and your website?
Most business owners find it incredibly difficult to put down in words why they are so great to work with. Writing can be one of the most challenging skills to learn and master and it’s certainly not high on the list when you first start out. All the focus in the...
read more