Do Less. Be More. Play Bigger
Welcome to my blog ...List building and how to stop falling into Alice’s rabbit hole 🐰🐾
List Building; a topic that I know you realise is important for your marketing but often a topic that is overcomplicated and focused on tactics, rather than strategy. So today, I want to give you 3 key questions to answer which will help you find answers to your...
read moreThe Yes Paradox
Let's talk about the words YES and NO. Does saying YES really lead you to the right opportunities? Or does it lead you to the world of insanity? YES and NO. Such definite answers. Great words for making decisions. And yet say YES more often than you've got time for,...
read moreWhen bootstrapping hurts your business
How can you ensure your marketing reflects the value of what it is you're selling? Marketing costs. There’s no denying it. Hard cash, your time, resources - whatever way you look at it, it costs to market your business. So I get that the popular questions I get asked...
read moreFollowing up and the rule of 3
The art of following up. Why it’s critical to follow up, why you don’t follow up and how you can follow up simply and easily without an overcomplicated online funnel that drives you nuts in trying to set the whole thing up. Following up leads and prospects is critical...
read moreVAT registration and the implications on your business if you’re not
Today I want to bring up the question of VAT registration and the implications on your business if you’re not. If you’re already registered for VAT, congratulations. But if you haven’t and you’re not even sure whether you should be even thinking about this, then this...
read moreThe space between your pendulum swings
How to create the space that allows you to reflect, review and connect with your bigger vision and be able to grow your business. Today I want to draw your attention to the spaces between your pendulum swings. The space between where you push forward and you pull...
read moreDon’t squeeze me too hard
What do you do when you have a new idea? Not just any idea but the kind of idea that catches you off guard ... gives you that flash of inspiration. You feel exhilarated and your eyes shine brightly with opportunity. What happens when you start to think about getting...
read moreHow our fears can be our greatest strengths
After a quite incredible weekend at the One Woman Conference, I've been reflecting on our individual impact to make a difference. When you are alone in your office, it's easy to feel that the journey is too steep or too rocky or that your goal isn't clear and...
read moreHow to stop to-do lists and post-it notes from ruining your business
To-do lists don’t work. You may think they do. But they don’t. You may prefer to use post-it note reminders; cover your desk and screen with those pesky yellow tabs that always seem to fall off at precisely 74 minutes after you’ve stuck them. But these don’t work...
read moreMarketing live events in this digital age?
I’ve gone back to marketing live in-person events again. After a three year run of being totally digital, I’ve realised how much I missed running them and how important they are to a business like mine; a business that needs me to show up and be visible. Perhaps...
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