Take your business to where you want to be

Are you done with online courses? Fed up with spinning your wheels?

If you now feel ready to stop playing small and want to be shown the simpler and easier way to grow your business, then you’re in the right place.

Momentum has been created for movers, shakers and game changers who want a clear, straightforward strategy and plan to get more visible, take their business forward and be fully supported along the way whilst they take action.

Who is Momentum for?

Momentum is for entrepreneurs, creatives and game changers who love the freedom of being their own boss and want to make a difference, but feel they have no accountability to keep them on track.

  • You don’t want a boss or directive targets but you do want a mentor and the structure to ensure you take the right action at the right time and get the results in your business that you want.
  • You want to achieve more in your business and reach your fullest potential, but you’re stuck in a rut and wonder whether you really have the time or motivation to make it happen.
  • You didn’t go into business to just make money but you do want a profitable and sustainable business that allows you to make a difference to hundreds or even thousands of people.
  • You want to play bigger but fear and doubt stop you from moving forward and taking your business where you want to be.

In Momentum, we help you create a strategy and a plan that’s going to work for you and your business and keep you fully supported and on track with our unique GID Accountability System.

Our 90 Day Planning system gives you clear direction on where to build and grow your business. And the weekly Accountability Calls support you on your journey. Focusing on topics such as business development, creating systems, business planning, product development, marketing strategy and building teams, Momentum is designed to show you how to grow and build your business on your terms.

You’re looking for simplicity

You’ve realised you’re on The Burnout Treadmill. You’re jumping from one thing to the next, with no time to breathe in between. Your business feels way too complicated and you just wish there was an easier way.

You want accountability

You enjoy and want to the freedom of being your own boss but with this comes a lack of accountability. It’s easy to drift or to talk yourself out of stuff that feels uncomfortable or scary so you want a supportive yet stretching place to keep you on track and ensure you get the success you really want.

You need a new kind of support group

Your current network has been good to you in recent years, but now you’re in danger of staying comfortable. You need to find a new group of like-minded entrepreneurs who will carry you beyond what you’re capable of by yourself and your current peers.

Introducing Karen Skidmore, Founder of GID School & Momentum

Hi, I'm Karen Skidmore, and my mission is to love and play our way to profitable, sustainable and scalable business.

I’ve been running my own coaching and consulting company since 2004. After an 11-year fast track career with Hays Plc, as Regional Director in the accountancy recruitment division and then Operations Director for Hays.com online recruitment, my children were approaching school age and I realised how much I wanted a more flexible and fulfilling professional career.

Within 6 months of starting up, I had been awarded European Social Funds for my Women’s Enterprise Programme and Simply Marketing Workshops, which was instrumental in helping hundreds of women start up their own businesses across Surrey & Sussex. I founded a regional women’s networking group in 2005, created & ran a 100+ membership site for 3 years and launched dozens of online courses and group programmes over the past 13 years.

But in 2012, struggling with adrenal fatigue and hormonal imbalances, I was knackered from constantly launching new programmes and marketing campaigns. I wanted to play a bigger game but to enable my business to grow and for me to reach my full potential, it was no longer a case of “work harder”. I had to change the way I and my business worked. And it soon became apparent that my clients wanted this same change.

Through GID School, Momentum and The Academy, I've now created the framework and community to allow entrepreneurs, professionals, creatives and small business owners to simplify their businesses; to show them how to love and play their way to a profitable, sustainable and scalable business without the process impacting their health, wellbeing or family commitments.

The 4 key fundamentals of Momentum

Alongside weekly Accountability Calls and quarterly 90 Day Planning Mornings, you’ll be working on the 4 areas that will allow you flourish and grow to fulfil your potential and get the results important to you.

1) Simple, elegant systems

Create the right processes to systemise your lead generation, marketing, sales and delivery.

You’ll be ensuring your Lead Generation Marketing System and Conversation Selling System are both in place as well as the right social media, email marketing, web funnel pages and programme delivery processes are in the right order and working for you.

2) Small, strategic teams

Learn when and how to recruit the right team members and strategic partnerships.

Understand exactly who you need on your team and how to go about finding the right people to support you and your business vision. There is a difference between employing, contracting and outsourcing and we’ll help you work out which is best for you. Plus discover how to create strategic partnerships such as joint ventures and referral programmes.

3) Profit Levers

Discover your leverage points that will enable you to do business more easily.

There are key leverage points in your business that, with a simple tweak or two, can make your progress simpler, faster and more enjoyable. These will change and new ones will appear to you as your momentum builds so we will keep you aware of what to identify and focus on, particularly in your 90 Day Planning Mornings.

4) Capacity & Campaign Planning

A 90 Day Plan focused on both your Capacity business and Campaigns to ensure your momentum builds

When you shift from “where’s my next client?” to 90 Day Plans and longer term visions, you’ll realise how much you can achieve in a year. Capacity and Campaign Planning ensures you don’t sweat the small stuff and you can run and grow your business around your health and vitality.

“Let’s put a stop to “the harder you work, the better the results you get” mentality and start thinking and acting strategically about working smarter.”

Here’s how Momentum works

Momentum runs as a quarterly accountability club, focused around the 90 Day Planning Mornings.

This combination of creating your 90 Day Plan along with The GID Accountability System, ensures you get the right stuff done to stay focused, on track and build and grow the business you know you deserve.

Everyone in this group is working towards their own plan that’s going to work best for them, their clients, their way of working and their lifestyle. You will have the fundamental training modules to work through in your own time, depending what and when you need to act on – systems, team, profit levers and planning – and throughout your journey we will ensure you have the right focus for your way of doing business. 

Momentum is designed to grow with you and your business so although there’s no end to what you may learn over the months and years, we will always keep your focus on what your vision is and stop you from being sucked into the vortex of internet marketing and the land of the Shiny Shiny.

Let’s show you what goes on in Momentum so you understand what’s on offer here and why this focus on accountability is so important to your long term success.

Expert Mentoring

Each weekly Accountability Call is run by either Karen Skidmore, the Lead Mentor of Momentum, or Lindsey Brown, GID Accountability Coach, to answer your questions & help you make quick decisions. You’ll also get a critique of any marketing copy you create during your time at Momentum, including sales letters, email copy, leaflets and landing pages.

90 Day Planning Mornings

At the start of each quarter of the year – January, April, July and October – we meet together online for a live 90 Day Planning Morning. 90 Day Plans have been a proven business tool for decades and yet very few business owners have one. So we are ditching the to-do lists and showing you how to create a simple one-page plan on what you are going to get focused on. Your 90 Day Plans will be critical to mapping out your longer term plans whilst still being able to manage the day-to-day of your business.

Momentum Online Modules

Insightful and practical video modules accompany your journey in Momentum, showing you how to create your 90 Day Plans, discover your Profit Levers and create your small, strategic teams. Plus there’s also a short course to keep you on track with your values and creating a business that fuels you, rather than burns you out.

Supportive, Inspiring Group

This programme is intimate enough to give you personalised support as well give you the opportunity to forge deep connections with other inspiring entrepreneurs through a private Facebook group for you to connect, share and learn with other students. We actively encourage you to connect outside the group so if you want an Accountability Buddy to pair up with, let us know.

The GID Accountability System

Each Friday, you will be asked to submit your Accountability Report. Although a simple exercise, please don’t underestimate the power of doing this. This becomes your opportunity to take 10 to 20 minutes out of your busy week and reflect on how the last week has gone as well as what you are committing to getting done next.

Whether you’ve had an amazing week or experienced a serious s@!t storm, there is always something valuable you can learn from and support you moving forward.


Bite-sized Training Sessions

You will also get bite-size training sessions during our weekly calls on topics such as social media and various digital tools you may need to get your marketing and sales system into place. We aim to stop you from wasting precious time and energy on pulling your hair out on the wrong stuff.

“When you’re that successful, things have momentum and, at a certain point, you can’t really tell whether you have created momentum or it’s creating you.”

Annie Lennox

OK, so what’s the investment in Momentum?

Momentum is a subscription-based membership, where we work around the 90 Day Planning Cycles of January, April, July & October. There are no fixed starting or finishing times, although our recommendation is that you join Momentum for a minimum of 6 months to ensure you see the benefits of consistent implementation of your plans.

Remember, this is NOT a quick-fix marketing programme or business course. Momentum gives you the structure to be held accountable on your plans for a profitable, sustainable and potentially scalable business.

There is an initial joining fee of £1,000 +VAT, which gives you access to your Momentum online training hub, and then the monthly subscription is just £375 +VAT.

Your first step is to simply start the application process.

We speak to everyone first to ensure you and your business are in the right place to benefit from Momentum, so any questions or queries you may still have will be answered during this conversation. If we both agree that Momentum is right for you, you can then decide on the best time to join.

Start The Momentum application process right now

Three easy steps …

  1. Click the “Get Started With Momentum” button below
  2. Answer the questions in the short two-part application form
  3. Book a time to speak directly to Karen Skidmore

Frequently Asked Questions

How do the 90 Day Planning Mornings work?

At the start of each quarter of the year – January, April, July and October – we meet together online for a live 90 Day Planning Morning. 90 Day Plans have been a proven business tool for decades and yet very few business owners have one. So we are ditching the to-do lists and showing you how to create a simple one-page plan on what you are going to get focused on. Your 90 Day Plans will be critical to mapping out your longer term plans whilst still being able to manage the day-to-day of your business.

These mornings take place online, so no need for any travelling.

And if you are unable to join in live on the day, they are also recorded so you can do your planning in your own time and submit your 90 Day Plan up to a week later.

How many people do you have in Momentum?

Momentum is a brand new programme so, to begin with, the group is going to be small. As we grow, it will be important to us that we monitor numbers and ensure we don’t take on more members than we can give personalised support for.

There will be a time where we will cap numbers but, right now, we will see what works and ask you for feedback as we grow.

What if I can't make one of the Weekly Accountability Calls?

That’s OK. We get that there will be weekly calls you simply can’t make because of an already booked holiday or client meeting. All the calls are recorded so if you do miss one, you’ll get to listen back to the recording in your own time. If you have a burning question, simply post it in our Momentum Facebook Group and we can either answer it there or on the call if it deserves a longer, more detailed reply.

Remember, the calls aren’t delivering the core training so you won’t be missing out on any of the course as this is all covered in the online modules. These weekly calls are there to give you the opportunity to keep yourself on track for your plans, give you a safe place to ask questions and get help in any change of direction you want to make and connect in with the rest of the member’s progress.

How do I access the Weekly Accountability Calls? I'm worried about phone charges.

All our Weekly Accountability Calls are accessed online. We currently use GoToMeeting which allows you to access the calls via any web browser or from your phone via their app. If you don’t have access to good wifi one week, you also have access to a phone number but please be aware that you may have call charges depending on your phone contract.

And no, we don’t use video! We have more members preferring audio only than requesting video so we have decided that all our calls are voice only. So there’s no need to worry about “putting on your face” (and yes, we know it’s not just the ladies who worry about this, is it guys?!)

How easy is it to cancel my subscription?

If you’re not quite ready to leave Momentum for good but you simply need to take a break from moving ahead with your business plans, you’re welcome to freeze your membership for between 2 and 4 months, to a maximum of 4 months in any rolling 12 month period.

A small retaining fee of just £75 +VAT is charged for each month of the freeze to allow you stay a member of the Facebook Group and keep access to your online training modules.

If you know you’re ready to leave Momentum and you no longer want access to the 90 Day Planning Cycles, weekly accountability or online modules, then simply give us 30 days notice ( a simple email to Alexia is all that’s needed) and we will cancel your subscription.

Please note, there are no refunds for weeks not attended on either the monthly or quarterly subscriptions.

Is Momentum just for women?
Whilst the majority of our clients have been women, the content, support and accountability is not gender specific and we welcome men who would like to take part in our Momentum experience.
Do you offer a guarantee?
We offer a full refund guarantee for the first 7 days of joining Momentum. If you’ve joined the first call and worked through your first online modules and find that Momentum is just not the right thing for you, let us know immediately and we will happily refund your investment and cancel access to the programme for you.
What if I'm not techy - is Momentum focused solely on internet marketing?

Although we happily share with you recommendations for digital marketing tools and will help you with online marketing such as your website and social media marketing, most of the Momentum content is focused on the fundamentals of business and marketing strategy.

So don’t worry about not being techy. We keep things simple in Momentum and don’t teach the latest, fancy smancy internet marketing tricks because we know, from experience, that’s often not the quickest and easiest way to get results.

If you do want something techy set up in your business as a result of the promotion plan you create, we have a select list of suppliers and recommendations we can share with you, personally vetted by Karen Skidmore.

Can I still access the core training modules after I've left Momentum?
No, once you leave Momentum, you will lose access to the online training modules. They are designed to support you on your journey whilst at Momentum.
Just starting out or in the early stages of your business?

If you don’t feel clear on your offer or pricing or how to get a client, then the best place to start could be GID School. Click here to find out more about GID School.

Success Stories


Luck’s Yard Clinic

Solid systems in place, dream team hired & confidence to launch a new coaching business alongside her thriving family clinic


Get Gorgeous

From overwhelmed to tech confident, Adele’s new lead generation system is rocking her business


Nutritional Therapist

Confidence skyrocketed because 95% of enquires are saying YES to her new programme and referrals are coming in with ease


Clinical Psychologist

From travelling miles every day to now having the time to focus on developing her successful online business while achieving a healthy work/life balance

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