Are you spraying mud at the wall to see what sticks?
If you’ve ever had the fun task of throwing mud at a wall, then you know exactly how much of mess you can make.
And yet, this is how most small business owners go about their marketing. The scattergun approach – spray-and-praying – flip flopping from one tactic to another … it’s not surprising in this digital world you work in now because you’ve got so many options to take and online tools to try out.
If you want to get better results from your marketing, spend less time and money doing it and feel more confident going out there to promote yourself, then the easiest and simplest place to start is with your WHO.
If you can get really clear on exactly WHO you want to attract, you can turn your mud flinging into a strategic, laser focused marketing process where prospects come to you.
But let’s be honest with each other.
Spending time on identifying exactly who you want to target your marketing at, isn’t as sexy as learning about Facebook ads.
Nor does it sound as exciting as creating your first online product or deciding on the branding for your new website.
Client profiling is one the least favoured projects to take on because most entrepreneurial business owners like you, just want to get on with it .. don’t you?
So what’s the answer?
Even though client profiling can be perceived as one of those boring marketing exercises. It’s like the job of stripping back and prepping walls before hanging the beautiful wallpaper you’ve just bought. The wallpaper looks amazing on the roll … but if the walls aren’t stripped and prepped properly you’ll end up with a DIY disaster on your hands.
So like your wallpapering, you need to get really clear on exactly who you are targeting first before you start marketing because your client profile will give you:
- The ability to create compelling marketing copy that gets you heard (even in crowded marketplaces)
- Exactly where your clients hang out so you use the right social media sites, advertising platforms and events in your marketing
- The confidence that you are creating the right offers and products that your clients want to buy
Creating your client avatar allows you to stop the sell-sell-sell pitch and create a path for prospects to come to you.
For example … imagine receiving an email from someone who writes …
“I can’t believe what I read on your website – it’s almost as if you’re reading my mind. Can I set up a time to speak with you?“
This can happen time and time again … when you’ve created Your Best Client avatar.
Introducing “Your Best Client”
Your Best Client is a simple 5 step process that breaks down the steps to identifying and then emotionally connecting with your ideal client so that you can easily write compelling copy for your website, emails and sales pages, create desirable offers and make marketing easier.
You will be able to put a stop to your struggles in writing an email or sales copy or a headline for a leaflet.
And if you’ve ever struggled to find your niche or feel that you want to spread your net as wide and far as possible, you’ll love this simple process to follow.
It can take you as little as a couple of hours to complete, whilst giving you a stack of resources if you want to spend more time and go into more detail.
And once you’ve gone through the process, you’ll discover that working on your Best Client avatar, is time well invested!
Save hours of wasted marketing time
Without working on your client avatar, all that money you’ve spent will go to waste as the bumps and holes beneath show through when the sun shines through the windows.
Go out and spend your time, money and energy creating leaflets, websites and setting up Facebook pages before you do the critical client avatar prep work … well, yes … all those bumps and holes show through as frustrated months where you flip flop from one marketing activity to the next, going nowhere fast.
If you don’t get clear on your WHO … then your marketing won’t work!
Karen's Your Best Client course was a revelation to me. I realised I'd been emailing and tweeting for ages without a crystal clear picture of exactly who I was talking to. The bit in the course where it really fell into place for me, was towards the end when Karen encouraged me to write my avatar up as a story - so much more user friendly than my previous efforts. Now my communications are really effective because they're using the scenarios and words my potential clients are already familiar with.
How will this help fast track your marketing results?
Easy To Access
Work through each module on your desktop, tablet or smartphone. Easy to read through, with a few short videos to watch to bring the content to life.
Solid Reference Point
Any time you get confused about what to do next in your marketing, your Best Client will bring you back to what’s going to work for you.
Take 80% off your to-do list
Once you’ve gone through the 5 steps, you’ll easily see all the marketing stuff that you DON’T need to do any more because it won’t be relevant to your Best Client.
Find emotional connection
Once you understand what makes your Best Client tick, you’ll be able to confidently create copy that speaks to them individually.
Quick and Easy
This is a short, sweet course that can take just 2 hours to go through. Or if you prefer, you can schedule in 30 minute chunks over a few days.
Easy To Follow
Each module is written in easy to read text – there’s no heavy going business manuals to wade through here!
Get Instant Access Today
30 Days “No Questions Asked” Guarantee
Just £85 (+VAT)
The best thing about working through the client avatar process is it made me think, not just about who my market is, but what I am offering. I used to suffer the classic therapist approach of "I help people with ..." Knowing who I most like working with, then asking what are their issues and that I can help them resolve brings into much sharper focus where I want to be. The shotgun approach has been replaced with a much more focused 'sniper' approach. It means my marketing becomes not only easier, but I don't waste time and energy.
Frequently Asked Questions
1. I’m In! When will I get access to the course content?
Straight away. As soon as your payment is confirmed, you will be re-directed to The Hub – our members’ only site where all our online courses and programmes are hosted. Once you’ve created your account (or logged in if you are a member already), you will find the course material in your dashboard.
2. How long will this course take me?
You can work your way through the 5 steps in as short time as a couple of hours. Or if you prefer to take your time, you can pace yourself and spread it over a few days to fit around your working week.
There is a bonus module giving you a stack of ideas on how to do more detailed market research if and when you are ready to act on it. But we would recommend you pick 1 idea at a time and use the others to come back over the new few weeks and months.
3. Does your programme come with a guarantee?
Yes, absolutely! Like all our programmes, there is a 30 day no-questions-asked full refund for anyone not entirely happy with the course material they receive.
If you find that the course content is not what you expect when you login and access the material, you have 30 days to come back to us and ask for a full refund.
4. What’s actually in the course?
There are 5 core modules that take you through the 5 steps to creating a client avatar. There’s very little reading to be done – in fact you’ll be able to scan through each on in about 5 minutes. Plus there are a few short videos to watch to help bring the content to life for you, if you prefer to watch-and-learn.
Included is a bonus module with a list of ideas and practical suggestions on how to do market research on a budget.
5. If I get stuck or need help, what can I do?
Any time you need help, get in touch directly with me, Karen Skidmore, at [email protected]. Or you can post your questions and get feedback from our Facebook Group, Instant Clients, which you are eligible to join for free today, too.
We also have group mentoring programmes. at two different levels, on offer so if you feel this is just the first step in a bigger journey, then we’d be delighted to arrange a quick chat on the phone to find out more about you and what it is you are looking for.
“No Questions Asked” Money Back Guarantee
And like all our online courses and programmes, there is a 30 day “No Questions Asked” full refund for anyone not entirely happy with the course material they receive.
If you find that the course content is not what you expect when you login and access the material, you have 30 days to come back to us and ask for a full refund.
Get Instant Access Today
30 Days “No Questions Asked” Guarantee
Just £85 (+VAT)
Karen's learning programs are packed with content, and her style of delivery makes it easy to learn, ask questions and engage. Karen is First Class!
Karen really made me step back from what I do and see my business from the perspective of the people I want to approach. I love that this system has put me in control of my business and given me a process of attracting the sort of clients I want to work with.
You’ve given me the push to get on with moving my business forward. Things have been steady for 11 years but recently I’ve noticed a lot of people tightening their belts. Well, that’s all changed now. Your no-nonsense approach to business has been invaluable.
I thoroughly enjoyed working through your programme. It has exceeded my expectations and given me the courage and tools to take a leap forward with my business, which is exactly what I signed up for. This programme could not have come at a better time for me and my business. With plenty of encouragement, support, ideas, and accountability this programme keeps you on track to get started and start selling your products with confidence. I love Karen’s no-nonsense approach, her business experience, and her inspiring story.
