It’s real easy to think that you have to be telling potential clients about EVERYTHING you do right from the very off.
After all, you want to make sure they can see the value in what you do, don’t you?
There are too many of you who have a big, long list of every possible service or product that someone could buy from you listed on your leaflets and website.
The problem with laying out EVERYTHING you can do for your clients is that this list can be over whelming. Offer them too much at the start and they will quite likely tell you that “I love what you do .. but let me go away and have a think about it!”
You’ve given them too much to think about so it’s easier for them NOT to think about it and you’re left with chasing up a lead that will probably never convert.
So you need to get laser focused with your offers and watch today’s GID TV episode to find out how you go about it.
OK … here’s what I need to do now. I would like to hear from you.
What do you do in your marketing? Do you lay out the buffet, hoping that someone somewhere is going to come up and pick something out that they like?
Or are you struggling to come up with a focused promotional offer?
Leave a comment below. I’d love to hear from you and what you think about this.