Do you find it a challenge deciding who it is you should be focusing your marketing at?
Are you stuck in the niche dilemma? Or are you too busy creating a product or programme to worry about who is going to actually buy it?!
Most business owners go about the lack of sales all wrong. They start solving this selling problem by focusing on something to sell. They decide they MUST create a product or a programme … and start going down the path of what and how to create this product. They think the solution is having something to sell.
BUT … this is a really dangerous path to take. They end up getting distracted by the shiny shiny and wasting a hell of a lot time creating and producing a beautiful product .. that NO ONE wants.
No, where you’ve got to start is with your WHO.
Get clear on exactly who you want to sell to. Who you want to work with. Who you want to spend most of your time with … whether that’s in the service delivery or the selling process.
And this is what you get in the short (but very sweet!) episode of GID TV.
What do you think? Do you find it difficult to choose a niche? Or have you got any tips or strategies that have worked for you?
Leave a comment below … I would love to read it.