Last year I decided to align my business so it can become a real force for good and, in particular, in how I can contribute towards the Global Goals for Sustainable Development.
(You can read about these SDGs here if you want to know more https://www.globalgoals.org/)
One way I have decided to do this is to use the Accountability Reports that each of our Momentum members posts each week to donate to specific causes I want to support. I use an organisation called www.B1G1.com which allows me to give to charities easily through a process of “whenever we do this, we make something great happen in our world'”.
As of next week, I have decided to up the value of each accountability report from $1 to $2, which means for every Accountability Report they post over the next 90 days, they have the potential of helping me donate $408 by the end of August.
There’s nothing like using an additional emotional reason to help keep our members motivated to post weekly Accountability Reports. Plus it helps keep me committed to my giving goals throughout the year!
I have just decided on three projects that I would like to support and I’ve just asked my Momentum members to vote on the one we will be supporting for this next 90-day cycle.
And, I’ll admit … it was bloody hard to pinpoint three projects that I wanted to support this time around.
With so much attention going on raising funds for our NHS right now, I got confused about where I should be focusing my impact right now. With so many charities needing our support at this current time, how do any of us decide who we support?!?
Should I be moving away from my SDG goals and B1G1 commitment, and switch?
We can’t support every charity. As much as we all like to give when we can, we just don’t have the funds to give to everyone, do we?
And yet if we stay undecided, we end up supporting no one.
Wrestling with this dilemma this morning has made me realise why it’s important for us all to spend time to keep connected with the vision we have for the future. Our vision is our guiding light; our North Star if you like.
And this morning I reminded myself of my vision.
“Imagine a world where our global political and economic drivers are deeply connected to our spirituality and humanity; a world where money, creativity and impact are aligned to give us a planet where every person, animal and ecosystem thrives.”
Reading this again helped me see why I needed to continue to support the two SDGs that I believe will support my vision for the future:
Gender Equality – the empowerment of women around the world to not only be safe but to have choices in how they live, work, contribute and lead.
Responsible Consumption and Production – supporting businesses that choose to do good, be good and treat our planet with the respect that it deserves.
Once I reconnected with my vision again, the choice of what projects to present became easy. I was able to select based on my top-down criteria.
These are the three projects I presented to my members today. Although your vote can’t be counted (Momentum members only, I’m afraid!), I’d love to know which project you’d vote for if you had to.
And if you find the choice hard, I get it. Choosing who we support can be tough and I hope by sharing this story with you today it helps you make your decisions on who to give to and how to do it.
The important thing I believe is that we DO make a decision.
Because, if we stay undecided, we end up supporting no one.
Project 1: Train a Farmer in Sustainable Farming
Logging the rainforest is a dangerous job that takes you away from your family and compromises the water you depend on for life. Loggers in Indonesia know this but have no alternative livelihood. By teaching farmers sustainable farming techniques like crop rotation, using organic fertilizers and pesticides, these farmers no longer have to practice slash and burn agriculture, but can farm the same land year after year. Train one farmer in sustainable farming techniques and you will protect the rainforest and improve community well-being.
Project 2: Fund a Social Entrepreneur
Fund a social entrepreneur and help to make a change through financial support, which is inclusive of the start-up costs needed to set up a pilot initiative or business. Seed funding, especially the costs of setting up a pilot are critical in the early days of a start-up social entrepreneur. These entrepreneurs are primarily solving social problems around livelihood, education, health & wellbeing, environment, agriculture and waste management, leading to long-term solutions for problems occurring daily in India.
Project 3: Empower Women with Literacy and Business Skill
Five Talents is a microfinance organization that uplifts the world’s poorest families. Your support helps women build their own businesses through education, business training and access to financial services, which supports their families and entire communities – paving the way for a sustainable future. Poverty levels in Uganda are high, access to electricity and education are limited and the country relies heavily on agriculture. This project works with the community to address their specific needs and find ways to diversify their incomes.
Until next time,
About the author
Karen Skidmore is a business mentor with 25+ years of experience, specialising in True Profit™; the design & growth of purposeful, profitable businesses. Business Books Awards finalist 2020 & podcaster, Karen uniquely combines the being-ness and doing-ness of business to help scale up, without burning out.
The first step in discovering the True Profit in your business is to take the True Profit Test.