How to confidently attract a steady flow of clients that you love to work with … even if you don’t consider yourself to be a natural-born marketer.
Get instant access to GID School
Just £350 TODAY ONLY!
It’s easy to be distracted by today’s shiny digital tools, sales funnels and passive income opportunities.
But if you’re struggling to find enough of the right clients, these tech tools and funnels can make marketing far more complicated than it needs to be.
GID stands for Get It Done.
And that’s exactly what you’ll do here.
Working through this practical, down-to-earth programme, you’ll get the direction and focus to take action on the exact steps to position, price, package and promote your services and programmes.
No fuss, no hype … just simple, sound advice and practical guidance based on Karen’s 20+ years of small business marketing experience.
GID School available for one day only!
GID School has been one of our most successful programmes; first launched in the summer of 2014, this programme went on to help more than 200 business owners across the world, including Australia, North America, France, Belgium, Germany and Croatia.
In 2018 GID School was taken off our website, no longer offered as a stand-alone course, and became a core programme for Momentum, our flagship programme since 2019.
It continues to stand the test of time, helping our Momentum members get the clarity to move forward with their marketing strategy and grow their businesses.
Today, you get the opportunity to get access to GID School!
Who is GID School for?
GID School is for coaches, consultants, and freelance professionals, such as accountants and web designers, who are either just starting up their business or have been in business for a few years and are looking to refresh or reboot their marketing strategy.
When you sell your time for money it can be challenging for your prospective clients to truly get what they are buying.
You don’t have a product that someone can pick up and experience; your programmes, workshops, done-for-you services and online products need to be packaged and portrayed so that the results of working with you can be easily communicated.
Plus, if you hate selling, you will undercharge AND probably over deliver because you don’t feel confident enough to claim your expert authority.
Most GID Schoolers come from one of these places:
1) You’re Just Starting Out
You’ve recently qualified or left your corporate career and you want your first paying clients.
You may not be exactly clear on what niche you want to focus on but you’re ready to take action if someone could tell you what the right action is to take.
2) You Hate Selling
When you sell “yourself”, it’s easy to get emotionally caught up about how much you’re worth and often means you undercharge.
Understanding how to package your offer will make it easier to sell your services, products and programmes and will be critical to your long term success.
3) You need direction and focus
You’re drifting from one month to the next, accepting what work comes your way and often at a price point way below you know you’re worth.
You want to reposition yourself and work with better clients and you need someone to point you in the right direction and give you a marketing plan that will work for you.
The 4 step GID School process
Step 1: Position Yourself
Establish Your Partnership Power
Discover how to position yourself so you can sell with confidence. You’ll be working on your power introduction, your bios and social media profiles and creating powerful case studies that will enable you to confidently establish your credibility.
Step 2: Get Your Pricing Right
Set price points that will be profitable for you and easy for your clients to invest in.
Understand exactly how to price your services, programmes and products so that you can do your best work and still be able to bring in clients at entry level. Knowing what to charge can be one of the most draining decisions for most business owners, so following the simple process laid out in GID School can skyrocket your results overnight.
You’ll be creating a simple yet powerful menu of options that give you opportunities to generate the cash you need now (AKA your “bread and butter” clients who are critical to your short-term success) as well as developing your “pregnancy” clients who have a longer sales cycle.
Step 3: Package Your Expertise
Clarify your products and packages and understand how to easily communicate the tangible benefits and the results you deliver.
When you sell results-based services, it’s tough for your prospect to truly get what it is they are buying. It’s often why you get so many people telling you “Thanks … but let me think about it.” In GID School you’ll be getting crystal clear on how to communicate what you are delivering and how you are going to deliver it, and in a way that’s going to sustain and fuel you rather than burn you out.
Step 4: Your Marketing Plan
Create and take action on a simple plan that’s going to get you results quickly.
Get working on a bespoke plan that focuses on your strengths, current resources and marketplace. There’s so much you could be doing, it’s easy to over-complicate and get distracted with shiny digital tools. So let’s stick to basics and focus on getting results.
GID School is right for you if are …
- Ready to stop being distracted by shiny digital tools and focus on a marketing plan that’s going to work for your business
- Tired of hearing your own excuses about why your marketing is not working for you
- Prepared to be challenged and stretched so you show up and be able to charge what you know, deep down, you’re worth
This practical, down-to-earth programme will take you by the hand, show you the exact steps to getting better quality leads, higher paying clients and help you put together a plan that, when followed and taken action from, gives you a steady flow of new business.
Get instant access to GID School
Just £350 TODAY ONLY!
When I came to Karen, my business was at a bit of a low point and I was struggling to get clear on the way forward. Doing more of the same obviously wasn’t the answer, but working out what was, along with the motivation to make it happen was proving hard.
Karen gave me clarity, a business model that works and loads of common sense advice and encouragement. With her help I’ve got my mojo back, my business is flourishing, and I’m serving my clients better than ever before.
Karen is the real deal. She gives proper, down to earth, relevant advice and support. She’s not one of those ‘gurus’ who throws a load of hype your way and leaves you to find out later that it’s not actually relevant to your own situation. She listens, she thinks, and she tailors her expert advice. She’s easily the best coach and mentor I’ve ever had.
As I left the corporate world to start my International Management Coaching Business I found working through GID School has helped me approach marketing myself with more confidence. From firming up my offering, identifying my clients, setting my price and then how to build my marketing funnel, GID School showed me how with realistic goals and actions.
The regular accountability meetings where Karen focuses on specific marketing areas are also forums for sharing experiences, celebrations and support as well as getting honest feedback from Karen before you send it out to your prospects. These weekly calls are the core to the success of GID School because it meant I wasn’t working on my own.
Frequently Asked Questions
How much time do I need to make full use of what GID School offers?
We’d recommend you commit to half a day a week for 4 weeks to put into action what you are being taught in GID School, and you will see results. If you want to spread this time out over 6 to 9 weeks and take a little longer to work through each module, we’d recommend you schedule 2 to 3 hour chunks in your diary as a recurring event in your calendar.
Obviously, the more time you put in, the more likely you are going to see results and when you get focused on doing the RIGHT things to grow your business, it’s amazing what you can achieve. But please remember GID School is not a passive, online course. You have to implement and take action to see results. Simply watching a few course modules, won’t grow your business. So to really benefit from what you are going to be taught in GID School, you need to schedule time in your diary for both learning and action taking.
However you want to schedule this course, we give you exact timings of video length and expected times to work through the exercises so you can schedule the programme in to suit your work flow and other commitments.
What if I can't keep up with the course? I'm worried I may get left behind.
This is a common worry so first off, you are not alone in asking this. In our experience of running GID School, very few people do actually get “left behind”. This is because the course content is broken down into manageable bite-sized chunks and when you follow each step, it’s easy to realise how much you can achieve in the time that you’ve got.
Where previous GID Schoolers have got stuck is usually on making a decision, either on their pricing or how they package their offers. This is why GID School works as this course helps you make your decisions quickly and see that there is never a right or wrong answer … simply an answer to enable you to take action and keep moving forward. If you genuinely do get stuck or feel you can’t keep up with the course because life has thrown a curve ball at you that you did not expect – such as a sick child or a family member needing help – then simply come back to where you left off.
Don’t put yourself under pressure to complete; take one step at a time and you’ll be amazed how far you can go when you break everything down.
My business is different. How will I know GID School will work for my marketplace?
If you are unsure, email us and we’ll be more than happy to answer your questions and tell you if GID School is right for you or not.
What don't you cover in GID School?
To be honest, there’s a lot we don’t cover in GID School. And deliberately so, too.
As you may have already discovered there is a plethora of marketing tactics and internet strategies you could be doing right now but when you are your business, you frankly don’t have the time, resources or money to do them all. This is why we focus on the fundamentals in GID School; positioning, pricing, packaging and promotion plan.
Of course, you may want to dive into more technical marketing, such as Facebook or LinkedIn or landing pages and lead magnets. But until you have the solid foundations in place and know exactly how to get yourself a profitable client with the resources and skills you’ve got right now, so much of that can wait.
We promise that your marketing can be so much simpler than a lot of the gurus and experts out there will have you think and after following the GID School process, you’ll be pleased that you’ll have been focused on less so you can achieve more.
How long has GID School been established?
The first GID School programme was launched in the summer of 2014. It was originally a 6-week programme following a structured course on creating a marketing campaign. Since this first programme, GID School evolved and grew into an 8-week programme focused on the 4 core fundamentals of business and marketing.
Momentum then became our flagship programme which took over from where GID School grew too and continues to support business owners today.
We’ve had more than 200 students go through the GID School process so this is a proven programme with successful graduates from across the world with clients in the corporate market place through to selling to individuals.
Do you offer a guarantee?
We offer a full refund guarantee for the first 14 days of joining GID School. If you’ve worked your way through the first week’s modules and find that GID School is just not the right thing for you, let us know immediately and we will happily refund your investment and cancel access to the programme for you within the 14 day guarantee period.
What if I'm not techy - is GID School focused solely on internet marketing?
You will discover that the simplest and easiest way to find your next profitable clients could well be by picking up the phone to someone you know. Not cold calling (we don’t do stuff like that in GID School, you’ll be pleased to know) but making your marketing plan as simple as possible is a BIG focus of GID School.
So don’t worry about not being techy. We keep things simple in GID School and don’t teach the latest, fancy smancy internet marketing tricks because we know, from experience, that’s often not the quickest and easiest way to get results.
If you do want something techy set up in your business as a result of the promotion plan you create, we have a select list of suppliers and recommendations we can share with you, personally vetted by Karen Skidmore.
What happens after GID School? Can I access further support?
We’ve got you covered. After you’ve worked through GID School, you will have the opportunity to build on what you’ve put into action and take part in our flagship programme, Momentum, if you want ongoing business and marketing support.