How often do you stop and consider the impact you are making?
Not how many sales you’ve made this month. Or how many new leads you’ve got. Or even how much money you’ve made.
But how your business is making a difference.
Now before you begin to wonder whether this is an either/or question, it’s not. Money is still an important energy in your business, whether you are a commercial, social or charitable business. But for us to thrive whilst growing a business, we need the energies of money, creativity and impact.
The reason why I wanted to share the important message of impact today was that I was delighted to see one of my Momentum members featured in her local newspaper. Linda is a transformational life coach who came to work with us last summer to help get her business back on track. It was apparent very quickly that what Linda needed help with was to build up her confidence and FEEL more in tune with what she was offering, rather than focus on DOING lots of marketing tactics.
This may sound a little woo woo but, in my experience, we can not grow our business sustainably unless we’ve connected energetically with our goals and the plans on how to get there.
It doesn’t matter how wonderful your new marketing funnel is. If you’re not energetically connected with it or feel at all heavy about the whole process, it ain’t going to work!
Part of this connection process is understanding the importance of impact in our business and how it serves not just the people we are impacting, but also ourselves as we stretch into our potential.
We helped Linda unlock this and find focus on how she could achieve this in her business. She took an idea of starting up a Chattie Cafe, events for people who may feel lonely in the community, and got funding from the Co-op Local Community Fund and Lions Club to keep them going on a regular basis.
Now, for some people, they may consider a project like this a distraction from the act of having to make sales. But this isn’t an either/or opportunity.
The confidence Linda has found in leading this project has not only helped and provide critical wellbeing support for her local community but also helped her step up her own coaching business and establish herself as a recognised member of her local community. She got herself ‘out there’ without having to be always marketing her commercial business.
It’s what I would call a win win win! A win for the local community, a win for Linda’s confidence and leadership skills and a win for Linda’s paying clients.
The energy of impact is needed to ensure you align your drive to make money, with who you are as a person and the difference you want to make.
This is what I call True Profit Business. If you want to know, you can get a copy of my book over on Amazon.
Until next time, do less, be more, play bigger.
About the author
Karen Skidmore is a midlife leadership & business coach for entrepreneurs scaling their purpose & profit. Business Books Awards finalist 2020 & podcaster, Karen uniquely combines the being-ness and doing-ness of business to help you grow, without burning out.
The first step in discovering the True Profit in your business is to take the True Profit Test.