Welcome to The Academy.
Ready to play a bigger game?
If you’re ready to take your business to the next level this year but you’re still wondering whether you’ve got what it takes to do it all, you are in the right place.
The Academy will show you how to create the success environment that will allow to you to do more without the stress, long hours and struggle to do it all yourself. You probably all too familiar with the phrase “Smarter Not Harder” … but applying this practically into your business can be tough.
Read on and let me show you what’s possible.
Who is The Academy for?
In The Academy we focus on working on a strategy and business model to ensure you reach the life goals you’ve decided to go for; whether that’s freedom to spend more time with family and friends, creating a business that works without you, increased profitability and growth, more time for adventures and travel or simply a less stressful working week to meet your health and wellness needs.
You don’t have to have an established business to take full advantage of what The Academy offers, but you are certainly stepping up and ready to make courageous decisions about where your business is going.
You’re looking to simplify
You’ve realised you’ve created a business that’s running you. You’re jumping from one thing to the next, with no time to breathe in between. Your business feels way too complicated and you just wish there was a simpler way to grow.
You want to play a bigger game
You’re ready to raise the bar and lean into new opportunities but you just haven’t got the infrastructure to allow you to do more. You’re already feeling stretched and you know you have to put better systems and a team in place to allow you to make the leap.
You’ve outgrown your current support group
Your current network has been good to you in recent years, but now you’re in danger of staying comfortable. You need to find a new group of like-minded entrepreneurs who will carry you beyond where you’re capable of going by yourself and your current peers.
Hi, I’m Karen Skidmore, Founder and Leader of The Academy.
One of the big lessons I’ve had over the years of running my own global coaching & consulting business is that I can’t do it all myself. I’ve held myself back on so many opportunities because my belief around playing big meant that I was going to be crazy busy, travelling up and down the country and managing a tonne of clients.
Because I didn’t want that stress or worry about whether I’d have the energy levels to keep up, I would subconsciously pull my myself away and tell myself stories of how I liked keeping my beautiful business small. Well, believe me when I tell you that you can play bigger without having to work yourself to the bone.
There are 3 key pillars to upping your game
(And where you find your sweet spot!)
1) Your Tech
2) Your Team
3) Your Systems
Let’s put a stop to “the harder you work, the better the results you get” mentality and start thinking and acting strategically about working smarter
How does The Academy work?
Everyone in this amazing group of entrepreneurs is working towards their own business and marketing strategy that’s going to work best for them, their clients, their way of working and their lifestyle. We follow the themes of the three core pillars – tech, team and systems – and ensure the right mix and focus is there for your way of doing business.
The Academy is going to give you the right teaching, mentoring and on-going support to ensure your marketing and business growth strategy stays focused, on track and gets you the results you know you want and deserve. Let’s show you what goes on at The Academy so you understand what’s on offer here and why this mix of real-life business and marketing support is going to be so powerful.
1. Initial Strategy Session
To kick off your year of working together in The Academy, you and me will be talking 1-2-1 to get you absolutely clear on what your strategy is going to be. Between us, we will work out a plan, set milestones to work to and get you focused on what you need to start working on first.
We will work on this plan together and through your Accountability Reports, regular group calls, 90 Day Planning Mornings and Mastermind Days, we will be able to monitor your progress. If you go off course, we can get back on track. Or if you need to adapt or change your goals or plans, we can re-evaluate and get you on that new course.
2. Regular Accountability Group Calls
Every two to three weeks, you, me and the other Academy members call in for a 90 minute group conference call. The agenda is simple – an open forum Q&A session and the opportunity to check in with your progress throughout the month.
We also mix up the calls around specific training sessions and special Mastermind Calls where you get the opportunity to put yourself forward for a Hot Seat to present your marketing dilemma, challenge or opportunity. Not only do you get my honest thoughts and opinions about what you could take action on, the rest of the group also gives their own feedback – giving you options and ideas to take action on. At the end of your Hot Seat, you commit to sharing with the group your intended actions.
And it’s not just you – the one who’s in the Hot Seat – that gets the benefit. Listening in and thinking about someone else’s dilemma, challenge or opportunity almost ALWAYS opens up doors and ways forward in your own business. That’s the massive benefit of masterminding … the group process of thinking through someone else’s problem can allow you to shift forward on your own problem too.
Each call will be recorded too. If you aren’t able to make it one week, then you can listen back. And even if you have made it live, I can guarantee that you will pick up one or two more nuggets from the replay.
3. Mastermind Days
Four times a year, we also meet up together for a “real life” event. These days allow you to take precious time OUT of your day-to-day doing of your business so you can work ON your strategies and business processes.
Agendas for these days are a mix of specific marketing trainings, individual Hot Seats and strategic overview of your business revenue streams and marketing campaigns.
Each day takes place at Tylney Hall in Hook, Hampshire which is only 5 minutes from junction 5 on the M3. Just a short taxi drive from Hook train station and an hour’s drive from Heathrow and Gatwick airports. Accommodation will be available if you need to arrange an overnight stay.
4. 90 Day Planning Mornings
Three times a year, we also get together to create a 90 Day Plan that will get you focused on where to spend your time, energy and resources attracting the most profitable clients to your business.
These 90 Day Plans are critical to mapping out what needs doing to develop your business whilst juggling your day-to-day of your business, whilst also allowing me to support you and give you the right resources to help you reach your business goals. These mornings take place virtually, so no need for any travelling. And if you are unable to join in live on the day, they are also recorded so you can do your “homework” in your own time.
There will also be the opportunity to schedule a 30 minute 1-2-1 tactic call with me after these events to help you clarify anything in your plan and answer any questions you may have personally.
5. Weekly Accountability Reports
Each Friday, you will be asked to submit your Accountability Report. Although a simple exercise, please don’t underestimate the power of doing this. This becomes your opportunity to take 10 to 20 minutes out of your busy week and reflect on how the last 2 weeks have gone as well as what you are committing to getting done next.
Whether you’ve had an amazing week or experienced a serious s@!t storm, there is always something valuable you can learn from and support you moving forward.
6. Unlimited Marketing Critiques
Yup, you’ve read this right … get access to my copywriting expertise whenever you need it.
Whatever marketing you produce – web pages, direct mail copy, emails or presentations – you can send to me for a critique. This could potentially save you hours of wasted marketing and massively help increase your results and sales.
7. Access to The Hub; my entire online training library
Over the years, I have created a number of online programmes and products focused on creating marketing systems, including Get Clients Fast, Clicks To Clients and Webinar Funnel Mastery. As soon as you join you’ll get access to my entire library.
8. Opportunity to upgrade to include personal mentoring
Some of what you will be going through during the year will need more personalised support. With this mind, you have the option of upgrading your Academy membership to include private mentoring calls direct with me. These sessions are completely private and confidential and will give you an opportunity to go deeper into specific topics or business challenges.
Working in The Academy I am able to grow and expand my business awareness in a small setting with people I have got to know, and whom I trust. I feel we are pushing ourselves more in this environment, but it is also very supportive. It has also enabled me to make some big shifts in my mental attitude about things at work which I was avoiding, and finding uncomfortable to deal with, and this shift has and will make a big impact on my business function and profitability.
I love working with Karen as she is tough but with silk gloves, she never makes you feel small but she also knows that you can do more than you are so, it encourages you to raise your game.Tone Tellesfen Hughes
Joining The Academy has really made me up my game this year. I have been on a steep learning curve with my business marketing journey and having Karen and the rest of the group to help, support, challenge and motivate me has been invaluable.
Simple things like critiqued a sales page, focussing on one goal and planning for the year ahead have all helped to make this year my best year yet. Since joining I have finally launched my signature programme "The Wardrobe That Works" (after 2 years in my head!); I have a realistic plan for my business growth as well as the support of a great team of colleagues who will give me honest and constructive feedback.
Karen has a great knack of being able to find the right words and tactics to make your marketing work and attract your ideal clients. This is a Mastermind Group that will really make you think differently about your business and it's potential.Gail Morgan
In short, The Academy pulls together 3 key ingredients for your success this year: Masterminding, Accountability and Expertise
I think you will agree this has been structured in a way to give you maximum amount of support and accountability to help you step up and play a bigger game. And from a group leader who is always going to give practical, no-nonsense advice at all times.
There’s a lot included in The Academy, so let’s have a quick recap
- Initial Strategy Session to get you clear on the year ahead
- Regular group calls to harness the energy and inspiration of a group of like-minded entrepreneurs to give you answers and a way forward
- 4 “Mastermind Days” to access specific training and strategic overview of your business and marketing campaigns
- 3 “90 Day Planning Mornings” to give you the tactical plans on how to deliver your business and marketing strategy
- Upgrade to include up to 7 private mentoring sessions
- Unlimited marketing critiques and email support
- Network and collaborate with other Academy Members via the private Facebook Group
- Access to my entire library of online products and programmes
Everything above is included in your annual investment of The Academy, including lunch and refreshments during our Mastermind Days. The only additional expenses for you to take into account are travel to and from the Mastermind Days and overnight accommodation if you decide it’s appropriate.
What’s the investment?
Let’s face it, the biggest investment you’re going to be making in a programme such as The Academy is your time. If you’re seriously considering what is on offer here, you know you’re always going to be hitting the glass ceiling on your income because you haven’t got the right tech, team or systems in place to help you grow.
So you need to be ready to invest your time first and foremost; to be able to step back and spend your time thinking strategically (steered by me and the other members of The Academy, of course) and spend time on stuff that may not give you immediate financial rewards … but over time, will most certainly well.
Remember, to be able to play bigger it’s not as simple as just working harder.
With this mind, are you prepared to take this path?
If so, great! Let’s talk about the financial investment. Again, if you are seriously considering The Academy, I am sure you have looked at other Masterminds and business development programmes. So I know you will have seen price tags of £10,000, £15,000 and even more.
Here at The Academy, the annual investment starts at just £7,000 +VAT.
The whole programme is valued at well over £15,000 if you include everything on offer. Access to The Hub’s online courses and programmes would be in excess of £3,000 if you decided to purchase all courses separately. And a morning’s face to face mentoring with me is priced at £1,500. But because I know I have the tech, team and systems to help me deliver The Academy to you at high standard of care and attention, I want to offer you this whole programme from just £7,000 +VAT.
There is the opportunity to upgrade and buy private mentoring time with me. Plus we can arrange a payment plan for you if this helps with your cashflow. But I know how powerful it can be to spend a year focusing on the 3 core pillars of playing big; tech, team and systems. So I want this programme to be something that fits comfortably into your business investment this year.
But before you progress, there are two things you need to know.
1. There are only 8 places available; a small group of this size allows the power of masterminding, whilst still keeping the group intimate and personal.
2. There is an application process; I want to pre-select those who come on board because having the right mix of personalities and businesses is important to me and the success of the group.
Ready to apply?
This is an application-only group and we’re opening the doors again to new members on 1st May. Having the right personality, ethics and the way you approach life and business is as important to me as it is the current members of the Academy. So in the first instance, fill in your name and details below to be sent to the full application form.
Once completed, it will be sent directly to me and we will schedule a time for us to both talk.
Sitting on the fence?
The doors to The Academy open 3 times a year.
I’d recommend you take action today and apply because you don’t have to make a yes or no decision right now. Remember, this is an application process and all interviews will be carried out by me, Karen Skidmore. You’ll have your opportunity to ask questions and make your final decision if a place is offered to you during our call together.
At the start of my involvement The Academy I felt very out of my depth in relation to marketing and building my business and, realising I was joining a group of very experienced and successful people initially filled me with trepidation – had I started this too soon, was my ‘business journey’ so far removed from theirs that I would always be a step behind, was I doing the right thing? How wrong I was!
I realised that however ‘successful’ you are, you have the same issues as the next person, just maybe on a different scale. I have learnt so much from the group as a whole, the active Facebook Group offers feedback , support, encouragement and celebration of success and Karen’s no nonsense, humorous but absolutely common sense and spot on advise has really helped me focus on what I am doing.
In the group you are challenged in a ‘safe’ way and encouraged to set goals and commit to them.I have a long way to go and lots to learn but feel that I would be miles behind my current position had I not joined The Academy!!Alex Freeman
Luck’s Yard Clinic
Solid systems in place, dream team hired & confidence to launch a new coaching business alongside her thriving family clinic
From overwhelmed to tech confident, Adele’s new lead generation system is rocking her business
Confidence skyrocketed because 95% of enquires are saying YES to her new programme and referrals are coming in with ease
From travelling miles every day to now having the time to focus on developing her successful online business while achieving a healthy work/life balance