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Stop laying out the buffet [GID TV]

 

Stop Laying Out The Buffet   YouTubeIt’s real easy to think that you have to be telling potential clients about EVERYTHING you do right from the very off.

After all, you want to make sure they can see the value in what you do, don’t you?

There are too many of you who have a big, long list of every possible service or product that someone could buy from you listed on your leaflets and website.

The problem with laying out EVERYTHING you can do for your clients is that this list can be over whelming. Offer them too much at the start and they will quite likely tell you that “I love what you do .. but let me go away and have a think about it!”

You’ve given them too much to think about so it’s easier for them NOT to think about it and you’re left with chasing up a lead that will probably never convert.

So you need to get laser focused with your offers and watch today’s GID TV episode to find out how you go about it.

 

 

OK … here’s what I need to do now. I would like to hear from you.

What do you do in your marketing? Do you lay out the buffet, hoping that someone somewhere is going to come up and pick something out that they like?

Or are you struggling to come up with a focused promotional offer?

Leave a comment below. I’d love to hear from you and what you think about this.

2 Comments

  • Mike March 12, 2015 at 12:04 pm

    Karen, your videos are always worth watching and thought provoking and this one is no exception. It puts me in mind of fellow Hypnotherapists who list their ‘specialisms’ on their web site and there may be 15 to 20 of them, i.e.; a comprehensive list of things hypnotherapy can help resolve. I wonder how we can be specialists in so many things – the buffet approach!

    It’s more about finding a niche of one or two areas to really promote and become ‘expert’ in, and casually mentioning that your service has wider applications, so “get in touch to find out how we can help.”

    This video is already informing my thinking on my planned website review.

    Thanks again.

    [Reply]

  • St. Clair Miller August 14, 2014 at 12:23 pm

    Great video. I too am tempted to lay out A-Z. services. Great as usual karen.

    [Reply]

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