Unhyped, real life, keeping it simple

Welcome to my blog ...

#perfectlives

The double-edged sword of social media. On one hand, social media has revolutionised the way we can market ourselves and our businesses. Giving us tools to become visible and share our expertise. On the other, it’s keeping so many of us away from fulfilling our... read more

When Good Is Good Enough [Rant!]

When you run your own business, it’s easy to get personal about what you do. You care passionately about the images and messages that are used to represent your business. You worry if a spelling mistake or grammatical error causes offence. You worry that the price you... read more

Automated Marketing: Spam or Sprinkles?

Whenever I start talking about automated marketing, I always hear the odd intake of breath from certain people in the audience. The very word “automated” makes the whole process sound robotic and sausage-factory-like. And yet, if you don’t automate part of your... read more

Stop With The Content! Promote First…..

When it comes to marketing workshops, programmes and webinars the number one BIGGEST mistake small businesses make is spending time developing the content first. Typical Small Business Owner Here’s what happens for most coaches, trainers and consultants:... read more

The Secrets To Creating Time

Can you really create extra time to spend on your business? When you run your own business and work for yourself, spending time on your business can be hard to do.  After all, you are so busy trying to market yourself and then working on the clients you generate,... read more

Better or safer? Because you can’t have both!

Are you someone who wants better? Or safer? Seth Godin, in his book “Leap First”, explains that we all fit into one of these two camps. You either want better and thus make choices such as leave your job or re-train to start up your own business, so you... read more

7 Steps To Attracting New Clients To Your Business

When you run your own small business, attracting new clients is often one of the biggest challenges you face.  And especially so when you are in the first couple of years of trading. But how do you go about finding new clients?  And why do some businesses seem to... read more

What Your Book Cover Says About You

Do people judge a book by its cover? Most of us have been taught to never pre-judge people and to always look beyond someone’s appearance before casting an opinion.  And yes, in society this is certainly how I like to be treated. But, in business, we often find... read more

Bigger picture – drowning in detail

I put on my running shoes and got out for my run at 7.15am this morning. It wasn’t easy for me. However, I’m at “certain age” that if I don’t exercise now, I know I’ll regret it in 10 years time. But this morning didn’t end up... read more

Are you being honest enough about money?

When you started up your own business, you were probably full of enthusiasm.  You may have felt like you had the power to change the world; you wanted to make things better for your clients. But have you fallen in to the trap of discounting your services to clients... read more

Business Networking is Not Just for the Quiet Times

When you run your own business, it’s easy to fall in to the feast or famine trap. Spend 8 weeks marketing like crazy and then spend the next 3 months working on the projects that you generated during this time.  Then your diary is empty once again as the work dries up... read more

How to get talked about when you are not in the room

Networking is one of the most effective forms of marketing, especially when you run your own business.  Even with the explosion of sites such as Facebook and LinkedIn, nothing quite beats being able to get in front of “real” people, shaking them by the hand and having... read more

Unplug, take a break and get your business creativity back

Your inbox is full to the brim. You have a ton of messages in your facebook account. You have had upteen invitations to connect on LinkedIn.  And your Twitter stream is flowing so fast you have trouble keeping up with every tweet, link and reply. It’s no wonder that... read more

Not enough hours in the day? Pah!

Not enough time in the day to get all your stuff done? Pah! It’s not time that’s your issue – it’s a lack a direction! This may sound harsh but it’s true.  None of us feel that we have enough hours in the day.  It’s a complaint that slips easily off our tongues. And... read more

One week? One month? One year? Or not at all?

If I was to ask you how far ahead do you plan your marketing, what would you say? Do you splutter in to your morning coffee and stammer “Plan? Do I have to plan my marketing?” Or do you merrily dig out out a your inch thick marketing plan that’s buried under piles of... read more

What’s that gathering dust on your desk?

In this online world that we all seem to live in, it is easy to focus all your efforts on one or more of the many social media tools out there. Yup, Twitter, LinkedIn, Facebook and Instagram are being used more and more by small businesses. But did you know that there... read more

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