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landing page software blog article

The pros and cons of using landing page software

Gone are the days when you needed to learn HTML coding to create web pages. Software available today is both easy to use and affordable to buy for the majority of small business owners and self-employed consultants. And, in particular, landing page software has exploded over the past couple of years. You – a non-techy […]

blog post 7 rules perimenopausal

7 Rules for perimenopausal women running their own business

Who’d have thought that there’d come a time that I would be writing an article about how to deal with the perimenopause whilst running your own business? I’ve become a woman-of-a-certain, even though when I look in the mirror I get a shock each time because the face doesn’t seem to reflect the mind that’s […]


The 90 Day Goal Vault: how to follow one course until successful

FOCUS … Follow one course until successful. Gotta love a new mnemonic to start off a new season, don’t you think?! After a summer of holidaying, ferrying teenagers around, flitting here and there and generally being very un-focused, September has always been the month that gets me going again. My personal focus is to get […]

5 questions to get clients spending money with you

How easy do you make it for your clients to spend money with you?

It just couldn’t happen. A week at Disney World, Florida and for me NOT to write an article based on my experiences of simply one of the best customer focused businesses … well, it just wasn’t going to happen, was it?! 6 days spent getting up at 7am so we could beat the breakfast queues […]

make an easy sale blog post

What does it take to make an easy sale? Lessons from a real-life case study.

Clients rarely buy what you have to offer on first contact. In fact, let me rephrase that; clients NEVER buy what you have to offer on first contact. Spontaneous purchases are usually low-risk and low-cost; the kind of purchase you may make whilst wandering up the aisle of your supermarket or when checking out on […]

How to convert your email enquiries

Why your email enquires rarely convert and what you can do about it

That moment when you get that out of the blue email enquiry that you weren’t expecting. A new client. They’ve found your website somehow. Someone may have referred you. All the hard work that you’ve been putting in feels like it’s starting to pay off. Yip yeah!! What’s the first thing you do? Well, probably […]

swiping good for business blog post

The secret to good swiping

I was a little unsure whether to share this or not. First of all, swiping is one of the biggest marketers’ trade secrets and I know that almost everyone does it but often does not do it well. And secondly, well … some people see it is a dirty practice! When done well, swiping can […]

how to create customer surveys blog

And the survey says …

When was the last time you asked your subscribers or clients what they wanted help with? It’s easy to feel you know what your audience wants, especially if you’ve been in your business for a few years or more. But we live a fast paced life today and fashions, trends, technology and buying habits change […]