Unhyped, real life, keeping business and marketing simple

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Be different, be better or be there

There’s a common question that comes up again and again in my weekly GID School calls. “How can I be different?” I understand why many of you have this question because, after all, much marketing advice out there is about being clear on your Unique... read more

Is the Time For Money Trap real?

Have you ever been worried about getting stuck in the time for money trap? Are you chasing the dream of creating a product based business out of your expertise so you don’t have to sell your time by the hour? I first heard the phrase when I launched myself into... read more

Business Conversations: nature or nurture?

Business conversations: nature or nurture? I don’t know how you feel about having in-person conversations but, just from the very fact I have to use the phrase “in-person” in front of the word conversation, I know too many of our business... read more

Marketing with your Menstrual Cycle

Have you ever taken into account the timings of your monthly cycle when planning your business or deciding when to launch your next programme? It’s not a common question I ask my female clients, that’s for sure. But as I go about planning my next 90 days, I find I’m... read more

More Leads May Not Be The Answer

Earlier this week I blogged about What Got You Here Won’t Get You There. I challenged you to think about where your potential bottlenecks may be in your business. One of the prime spots for bottlenecks is within your sales and marketing process, which I... read more

What Got You Here Won’t Get You There

The success you’ve had in recent months is, of course, to be recognised and celebrated. But the actions you took and the person you decided to be to get you here, won’t necessarily be the same actions and choices to make in the future. Likewise, the... read more

The self-imposed glass ceiling on your income potential

Do you put a glass ceiling on your income and limit your earning potential? I know you wouldn’t intentionally, would you? I know you wouldn’t put a “CLOSED” sign up on your website or ignore email enquires. So why is it, that at certain times of your business growth,... read more

What’s your True Profit?

There’s a difference between the price you sell at and how much you pay yourself … you knew that already (didn’t you?!) Turnover is vanity, profit is sanity, cash flow is reality. And then there’s gross profit and net profit; the difference between your sales, cost of... read more

6 Rules For Keeping Your Marketing Really Simple In 2016

As you start this new year, you may have got some kind of plan together for 2016. You may have set your intention to make this year your best year yet; smashing all previous goals out of the water. Perhaps you are being a little more cautious, deciding to err on the... read more

Should you be doing a Black Friday promo?

There’s a difference from being and doing, isn’t there? But the tug of war between what you do and who you are being is often hard to spot. I was out walking my dog yesterday, listening to my favourite podcast – Own It run by Nicola Cairncross and Judith Morgan... read more

Simple … but not always easy

Marketing is flippin’ complicated today. 15 years ago – back before youTube, Periscope and even Facebook (how did life manage to exist before Facebook??!!) – there were only a few ways of getting clients. Networking, conferences and exhibitions. Picking up... read more

The pros and cons of using landing page software

Gone are the days when you needed to learn HTML coding to create web pages. Software available today is both easy to use and affordable to buy for the majority of small business owners and self-employed consultants. And, in particular, landing page software has... read more

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