Stop laying out the buffet [GID TV]


Stop Laying Out The Buffet   YouTubeIt’s real easy to think that you have to be telling potential clients about EVERYTHING you do right from the very off.

After all, you want to make sure they can see the value in what you do, don’t you?

There are too many of you who have a big, long list of every possible service or product that someone could buy from you listed on your leaflets and website.

The problem with laying out EVERYTHING you can do for your clients is that this list can be over whelming. Offer them too much at the start and they will quite likely tell you that “I love what you do .. but let me go away and have a think about it!”

You’ve given them too much to think about so it’s easier for them NOT to think about it and you’re left with chasing up a lead that will probably never convert.

So you need to get laser focused with your offers and watch today’s GID TV episode to find out how you go about it.



OK … here’s what I need to do now. I would like to hear from you.

What do you do in your marketing? Do you lay out the buffet, hoping that someone somewhere is going to come up and pick something out that they like?

Or are you struggling to come up with a focused promotional offer?

Leave a comment below. I’d love to hear from you and what you think about this.

How to avoid drowning in the detail [GID TV]

GID TV How To Avoid Drowning in the Detail   YouTube

Today on GID TV: How to avoid drowning in the detail.

So much to do, so little time.

When things start to go well for you and you begin to experience a little success, it’s really easy to start feeling overwhelmed by how much needs doing. From client work, emails from new customers, having to keep your website updated and then you’ve got all these new ideas that you want to turn in to products and programmes too. Where do you find the time to do everything? Is it really possible to fit everything in to a working day?

Today’s episode deals with this dilemma.

Watch below where I share 3 strategies to help you not only keep up but become more efficient with your time as you begin to clear the way to focusing on what really matters!

Time to hear from you.

What do you do to help keep your BIG picture in focus? How do you deal with the day-to-day detail when it gets too much?

I would love to know your tricks and tips to keeping moving forward without getting burnt out. Leave a comment below.

The Daily Marketing Thing That Will Get You More Clients

The Daily Marketing Thing That Will Get Your More Clients   YouTube

Today on GID TV: If you’re going to do one ‘marketing’ thing a day, what should it be?

There will be a hundred and one things you could be doing each and every day to bring in new business.

It can get really overwhelming.

In fact I know many clients who have come to me feeling so overwhelmed with the possibilities that they are totally stuck on the “where do I start” question. There is so much you could be doing … but you probably end up doing nothing. A bit like a rabbit stuck in headlamps.

So if there was one marketing thing to do each and every day, what would it be?

Now I am sure there will plenty of you waiting for me to say things like “send out an email with an offer” or “write a blog post” or “post on your Facebook page” … nah!

Let’s keep this real simple. Let’s do away with the tech. Let’s do away with the big ideas. Let’s focus on the simple most powerful way to get focused results from your marketing.

Are you ready for it?  …. watch the video to find out!

Your Comments Please: How do you feel about this “Marketing Thing”? Do you do this in your business? Or is it the one marketing thing that you avoid at all costs? And if so, why?

I would love to know how you feel about sales conversations and speaking to potential clients so leave a comment below.

How to get started on your WHO [GID TV]

How to get started with your who - YouTube 2014-06-04 15-50-07


Do you find it a challenge deciding who it is you should be focusing your marketing at?

Are you stuck in the niche dilemma? Or are you too busy creating a product or programme to worry about who is going to actually buy it?!

Most business owners go about the lack of sales all wrong. They start solving this selling problem by focusing on something to sell. They decide they MUST create a product or a programme … and start going down the path of what and how to create this product. They think the solution is having something to sell.

BUT … this is a really dangerous path to take. They end up getting distracted by the shiny shiny and wasting a hell of a lot time creating and producing a beautiful product .. that NO ONE wants.

No, where you’ve got to start is with your WHO.

Get clear on exactly who you want to sell to. Who you want to work with. Who you want to spend most of your time with … whether that’s in the service delivery or the selling process.

And this is what you get in the short (but very sweet!) episode of GID TV.


What do you think? Do you find it difficult to choose a niche? Or have you got any tips or strategies that have worked for you?

Leave a comment below … I would love to read it :O)


Are you being ignored in the Twitter playground?

photodune-2992301-playground-xsLast week I got an email from someone who saw me speak on the subject of using Twitter for small businesses.  It was titled “Help Please – slightly ranty and desperate”.

Having been a Twitter for some months, this small business owner was feeling like a child coming home and saying “no-one wants to play with me”.  She was frustrated that she didn’t seem to be able to attract new followers, nor be able to get her own tweets retweeted.

This is what I emailed back:

Sounds like you need to stop focusing on the numbers and start focusing on the results that you are looking to achieve on Twitter.  Twitter is never going to be successful as a business tool if you are only trying to increase your follower numbers and increase the number of Retweets you get.

Step away and take time to sort out a strategy for Twitter.  What are you trying to achieve, who do you want to be connecting with and what impact is Twitter going to have on your business?

If it feels like no-one wants to play with you, it is probably because you are hiding in the corner. Most children ignore children who do that, don’t they?  Get out there, introduce yourself, have conversations – join in with the party and people will want to play with you.

The following day, I got tweet back from this small business owner.  It simply said:

“I was missing out the “social” bit of social networking. Thank you!”

That’s exactly right!  The all important word is social.

If you feel you are being ignored, then don’t wait to be asked to play.  Start your own games and join in with the party.